Seher & Phir Bhi Dil Hai Hindustani on BIG MAGIC
After the tremendous success of Lo Kallo Baat, BIG MAGIC is now introducing two new shows with absolutely distinct genres… Seher, a devotional show that will brighten up your mornings & Phir Bhi Dil Hai Hindustani
By: Atul Malikram
A devotional show & first patriotic comedy for UP, MP, Bihar & Jharkhand Launching this Independence Day
August , 2011: India’s premiere channel for the Hindi heartland, BIG MAGIC, from Reliance Broadcast Network Ltd., has struck its magical powers in the regional entertainment television space! India’s first variety entertainment channel for UP, MP, Bihar & Jharkhand, clocks close to one crore viewers every week. The overwhelming response the shows receive, week after week, has helped BIG MAGIC almost doubled the size of the audience from its nearest competition.
After the tremendous success of Lo Kallo Baat, BIG MAGIC is now introducing two new shows with absolutely distinct genres… Seher, a devotional show that will brighten up your mornings & Phir Bhi Dil Hai Hindustani will add on to the evening entertainment. Both shows are launching on August 15, Independence Day.
Seher, is a devotional show that will connect the devotees to their ishta devta or the avatar of God they worship. Monday will be dedicated Lord Shiva, Tuesday to Hanuman Ji and so on… Friday will be dedicated to verses from Quran. Not only this - Seher will also give the viewers an experience of temple aartis, from the Hindi Heartland, while sitting at home. The Daily Astrology segment will give the viewers a glance to how their day will unfold. The show is sure to enhance the way people start their day and give them an opportunity to seek the God within. Seher will be telecast every morning at 7:00am.
Prime time viewers will be treated to a new show, Phir Bhi Dil Hai Hindustani, the first patriotic daily comedy show. The show is true to its name about a retired judge Bharat Bhushan who has witnessed India’s freedom struggle. Bharat Bhushan is an idealist, but he is torn between balancing the conflicting pulls & pressures of his large family. The serial revolves around his family members – who have “seedha naam” but always end up doing “teedha kaam” – which leads to hilarious situations. Each episode has a message to convey and herein lays the beauty of the serial. Veteran actor Sudhir Pandey plays the protagonist Bharat Bhushan, with Bhawana Balsawar, Upasana Singh, Tushar Dalvi, Dharmesh Vyas and others, making it a serial that will warm your hearts. Packed with drama, emotions, laughter and action, this heartwarming comedy is sure to make people laugh and cry at the same time. Phir Bhi Dil Hai Hindustani will telecast from Monday to Friday, at 6.30 pm and 8:30 pm.
Speaking about these new programming initiatives Anand Chakravarthy, Executive Vice President BIG MAGIC said:” With its light hearted unique content, BIG MAGIC has won over the loyal viewers of UP, MP, & Bihar becoming the undisputed NO 1 channel in the heartland. We are leaders in prime time, weekend viewing and have increased our reach considerably. In our endeavor to expand the time band we are extremely delighted to announce the launch of the two new shows. These shows have been chosen by the channel for their unique story, and the ability to entertain and convey an important message to the audience. This is in keeping with our endeavor to offer audiences a unique and highly engaging entertainment mix.”
The Channel derives huge synergies with RBNL’s already well established radio brand – 92.7 BIG FM, the leading radio network in this region, operating 11 Stations in the heartland. With a refreshing programming lineup, along with extensive marketing initiatives (BIG MAGIC offers effective platform for brands both national & regional); the channel is poised to go to greater heights.
BIG MAGIC is being distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others, reaching approximately 10 million households in the heartland. BIG MAGIC is also being supported with a high decibel integration plan on 92.7 BIG FM, Outdoor, and Mall Activation, play-out seeding in malls, print and local cable.
Tune in to the shows starting this Independence Day
Every morning 7:00 am & evening 6:30pm
Only on BIG MAGIC
For further information please contact:
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