Dataium ASI™ (Automotive Shopper Intensity) Levels Off As Consumers Face Down Shaking Economy

Consumer demand for autos showed no appreciable change in July verses June
Aug. 18, 2011 - PRLog -- July's ASI made marginal gains over June. The Dataium ASI index is a leading indicator of automotive sales 30 – 45 days in advance; based on July's ASI numbers, we are looking at flat sales through August and September. Further, inventory searches for SUVs and light trucks gained as a segment in July, particularly at the end of the month when gas prices began to moderate. Japanese manufacturers continue to make gains as they recover from post-quake demand restraints. Lead and inventory search volume was up across dealership websites for the month of July.

"It seems the dog days of summer are upon us," stated Eric Brown, CEO of Dataium. "Continued economic uncertainty and declining consumer sentiment are reflected in automotive demand as we head into the fourth quarter," he added.

With markets in turmoil and consumer sentiments declining, many manufacturers have seen declines in shoppers on dealership websites. The ASI has not been flat for all manufacturers however, with Chrysler, Toyota, Ford, Infiniti, and Hyundai all showing greater than 20% gains in lead volume month over month.

Through proprietary data collection and analytics, Dataium aggregates and measures billions of auto shopper events from over 20 million active auto shoppers across a network of diverse automotive websites. Dataium not only provides data and research on auto shopper/buyer behavior nationally, but by specific makes, models, vehicle segments, and specific markets, as well. The national report is available for download at Dataium reports and dashboards are available on a subscription basis or may be customized to access real-time updates and specific data requirements.

To request complete access to Dataium's ASI predictive modeling tool on future consumer demand by make, model, trim level, segment, region, and market, contact Dataium at, or call 877-896-DATA (3282).

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About Dataium, LLC
Dataium is the largest aggregator of Internet automotive shopping activity. Via its Cloud Intelligence™ platform, the company collects, analyzes, and indexes billions of online automotive shopping events from over 20 million active auto shoppers. The company supports cutting-edge data collection and reporting technology; VisiCogn® Collection Utility, VisiCogn® Knowledge Center, VisiCogn® INSITE, and is also known for its ASI™ index. For more information, visit, email:, or call 877-896-DATA (3282).
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Tags:Automotive Shopper Index, Automotive Sales
Location:Nashville - Tennessee - United States
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