c21 President Sharon Goldmacher Named Executive Director of the Atlanta Local Organizing Committee

Aug. 18, 2011 - PRLog -- ATLANTA – August 17, 2011 – The Atlanta Basketball Host Committee announced today that Sharon Goldmacher, president of communications 21®, will serve as executive director of the Atlanta Local Organizing Committee for the 2013 NCAA Men’s Final Four. The event is expected to bring more than 80,000 fans to the Georgia Dome and Atlanta, April 6-8, 2013.  
“We considered many qualified candidates, but ultimately selected Sharon based on her past experience as ALOC’s public relations chair for the 2007 Men’s Final Four, and her long-standing relationships within the local community and the NCAA,” said John Yates, chair of the Atlanta Basketball Host Committee and the Local Organizing Committee.

Goldmacher will be responsible for developing the LOC’s structure, managing community volunteers, working with local government officials and coordinating operations with the NCAA leading up to the 2013 national championship, which will mark the 75th anniversary of the event.  

“Sharon’s leadership and creativity will serve Atlanta and the NCAA well as NCAA March Madness® reaches this milestone,” said Greg Shaheen, the NCAA’s interim executive vice president of championships and alliances. “We are excited about Atlanta helping us stage the culmination of what will be a season-long celebration of 75 years of NCAA basketball. The participating institutions’ student-athletes, coaches and fans, combined with honoring the tournament’s storied history, will undoubtedly make for an unforgettable Final Four.”

Preparations for the 2013 Men’s Final Four began following the conclusion of this year’s championship in Houston.  

“Atlanta’s selection to host the 75th Final Four was an honor largely based on the city’s past success as the event’s host, and being chosen as executive director to lead the charge is a personal honor I will forever cherish,” said Goldmacher. “Our goal is to organize and execute the most memorable tournament in history and leave a lasting legacy for the city of Atlanta.”





About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.NCAA.org and www.NCAA.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.  The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as official Corporate Partners—Enterprise, Infiniti, The Hartford, LG, Lowe’s, Planters, Reese’s, Unilever and UPS.

About The Atlanta Basketball Host Committee
The Atlanta Basketball Host Committee is a nonprofit 501(c) organized to administer, manage and operate the activities relating to hosting the NCAA® Men’s Final Four®.

About communications 21®
communications 21, inc., (c21®) founded in 1992, is a marketing public relations and interactive firm dedicated to helping clients communicate effectively in the 21st century.  
The company and its practice areas, c21i and c21e, use strategic combinations of traditional, interactive and green marketing tactics to build visibility and drive sales for corporations, professional service firms, nonprofit agencies, trade associations and more.  For more information on c21, call 404.814.1330, visit www.c21pr.com, www.twitter.com/c21pr, www.facebook.com/c21pr or subscribe to The C-Word blog.


CONTACT:

Sharon Goldmacher, communications 21, for the Atlanta Local Organizing Committee
404.814.1330 – Work
sgoldmacher@c21pr.com