Saturday Night “Live” At Mezzanine: "The Artists And Brands Showcase"

On August 20, 2011, Planet LA Records, INDIE VIXENS, music technology partners and brands host a benefit to raise funds for the Fender Music Foundation in San Francisco
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Aug. 17, 2011 - PRLog -- Planet LA Records, INDIE VIXENS and partners: iBand, Earbits, Independent Distribution Collective (IDC), Ruce’s Playlist, CommerceSocial and friends will host an artists and brands showcase on Saturday, August 20, 2011 from 7 pm to 2 am at Mezzanine in San Francisco. Mezzanine is located at 444 Jessie Street @ Mint
 in San Francisco and has a capacity up to 1000. A music technology and brand to band panel and mixer will take place from 7pm to 8pm prior to the music showcase which starts at 8 pm.  The “Artists and Brands Showcase” will raise funds for the Fender Music Foundation and introduce a futuristic business model for the “New Music Industry.”  A portion of all tickets sold has been designated to go directly to the foundation on the behalf of Planet LA, INDIE VIXENS and partners.  

Tickets for the “Artists and Brands Showcase” in San Francisco can be purchased by visiting:  Planet LA Records, INDIE VIXENS and partners encourage individuals and organizations purchase tickets and support the event even if they won’t have the opportunity to be physically present.  “The internet allows individuals to support events, emerging talent, and causes regardless of location, states the CEO and Founder of INDIE VIXENS.

Brand supporters of the event include: Line 6, SnapFiesta, Vitamin Water, Devotion Vodka, Rev7 gum, and more. “The goal of the “Artists and Brands Showcase,” is to align new media, nonprofit and business platforms to generate revenue, cause awareness, and strategic alliances between music and brands,” state Mark Nguyen of Los Angeles based, Planet LA Records. Confirmed artists and DJs for the evening are:  DJ Jackizback, Volary, Beyond The Music Label Series–SF 2011 Finale winner ( or, Djinn, Starving For Gravity, Animal Games, Con Brio, Native June, The Hooks, fREEX, and DJ Phantom Touch.

If you are interested in being a brand partner or sponsor of this event please send and email to: If you are a music industry professional and would like to inquire about the industry mixer, please send an email to:

About Fender Music Foundation:
The Fender Music Foundation was created to provide funding and resources for music programs across America so that kids and adults alike will have an opportunity to experience the joys of music. We also educate the public on the value of a musical education. With your help, we can make a difference in people's lives by providing them a gift that lasts a lifetime.  For more information visit:

About Planet L.A. Records:
Planet L.A. Records is a full-service music company encompassing production, distribution, publishing, and marketing.  The indie label and publisher builds global presence for their artists which include: L.A. based rock bands Djinn, Evolove, Native June, When Planets Align in addition to established artists like Indian icon Bappi Lahiri. For more information visit:

INDIE VIXENS is a subsidiary of Jewell and Company which is a boutique strategic marketing and business development consulting firm focused on industries going through transition due to changing market dynamics.  INDIE VIXENS focuses on organizing unique events and providing strategic business solutions for non- profits, fashion, music, film and television. INDIE VIXENS provides business development, partnership alliance, and promotional services for filmmakers, musicians, talent, and financiers. For more information visit: or

About Earbits:
Earbits is the first commercial-free, online radio designed exclusively for marketing music products and live events.  Earbits allows labels, bands and concert promoters to buy online radio airtime. The company already has 180 labels, 2000 artists and 100 channels on its fast-growing, online music service.  For more information, visit

About Independent Distribution Collective (IDC):
Independent Distribution Collective is a music distribution company based in San Francisco that offers physical & digital distribution, music licensing for TV and film, and marketing & promotion. Since 2004, IDC has been helping independent labels harness the power of the major's distribution "Machine." Under our banner, these labels which have already had limited success on their own have banded together as one to create a stronger force. For more information visit:

About is a social networking/music site that connects artists, music lovers, and all industry affiliates into one interactive space. The goal is to bring music to fans from all over the world and for them to experience it in a fully interactive way that was once unheard of. We also focus on providing artists with tools that are needed in such a fast paced industry. gives any artist the opportunity to use the iBand Live feature as a valuable marketing tool for gaining exposure. The iBand Live feature provides artists the ability to produce a high quality audio and video stream live to the community with minimal equipment. It is also paired with live chat so the viewer can immerse themselves into the show. For more information visit:

About Ruce’s Playlist:
Ruce’s Playlist was developed by Ruce Lalyn, an artist and musician from Boston, seeking ways to unify music acts of all genres. Ruce got his start as a writer, producer and Director of theater for Dreamers Inc., in Cambridge MA, in the early 90’s. In 2009, with the goal of bridging the gap between those who love music and the bands that move them, Ruce’s Playlist was born. The Playlist now connects, supports and promotes musical acts around themed events in the greater San Francisco area.


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