BIRDS & FELLAS Rolls Out Three New ‘Dude-Friendly’ Hair Services

Practical, Pampering and Totally Just For Guys
Birds & Fellas Hair Studio's Loft-like Interior
Birds & Fellas Hair Studio's Loft-like Interior
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* Hair
* Salon
* Treatments
* East Village

* Beauty
* Fashion
* Lifestyle

* New York City - New York - US

Aug. 17, 2011 - PRLog -- New York, NY – BIRDS & FELLAS Hair Studio (, whose slogan is “Home of the Happy Hair”, launches three new hair services designed just for guys:

A rockin’ treatment that texturizes (or ‘roughens up’) the hair and gives it lift, volume and stylability with little or no need for styling product.  Makes hair feel thicker, fuller and easier to control.  Perfect for guys with straight, fine, limp or hard-to-style hair.  Best as an accompanying treatment to a tousled or textured style.  Lasts up to two weeks with proper maintenance.  Thirty minutes and only $39.

•   CPR+™
Like a defibrillator, revives men’s hair that’s dull and lifeless using demi-color rinses and breathes new life and shine.  Kicks everything up a notch.  Perfect for men with drab, mousy hair or color that’s in limbo (neither ‘here nor there’).  Lasts up to six weeks with proper maintenance.  Forty-five minutes or less and only $79.

An icy-cool men’s conditioning treatment that invigorates the hair and scalp with a surprisingly crisp and soothing sensation. A literal chill-out to beat year-round stress or the summer heat.  It’s like brain freeze, but in a good way.  Leaves hair feeling luxurious, healthy and oh-so-soft.  Fifteen minutes of frosty heaven and only $29.

“More men today are open to vanity services like day spa massages, and even ‘mani-pedis’,” said Michael Riego, founder and Chief Instigator of Fun at Birds & Fellas.  “But they still don’t want their hair services to appear or sound too girl-y.”  

Riego added, “Birds & Fellas created these ‘dude-friendly’ services to offer men the same hair care treatments that have traditionally been sought by and provided only to women, including conditioning, texturizing and demi-coloring.  And we gave them fun, guy-friendly names and descriptions to help them get over the hump.  Now, men can also take advantage of the benefits these specific treatments can deliver, both intrinsically and outwardly in their appearance.”

BIRDS & FELLAS is located at 75 East 7th Street in New York City’s trendy East Village.  Studio hours are 12:00 p.m. – 9:00 p.m. Monday through Friday and 11:00 a.m. – 8:00 p.m. Saturday and Sunday.  For inquiries or to schedule an appointment, call (212) 533-1592 or visit any time.

Media Contact:
Michael Riego
(212) 203-1626

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About BIRDS & FELLAS Hair Studio
A popular spot for young, single New York City professionals, BIRDS & FELLAS (whose name is inspired by British slang) is a professional full-service hair studio founded in 2008. In addition to a complete range of modern expert hair services, its focus is in providing each client with a uniquely FUN environment and experience. The studio features a complimentary seasonal beverage menu, a ‘MAN CAVE’ area with a turntable and Playstation™, smartphone chargers, a communal waiting table with games like Jenga and Uno, a karaoke machine, banana cell phone handsets, professional networking events and singles mixers for its clients to find a potential love connection.
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Tags:Hair, Salon, Treatments, East Village
Industry:Beauty, Fashion, Lifestyle
Location:New York City - New York - United States
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