Aug. 16, 2011
-- Brand, web and marketing communications specialist, RT Media, has successfully completed a project to consolidate Wiltshire-based sister companies, CI Electronics and CI Systems Ltd under one name, ‘CI Precision’.
Adrian Roberts, Director and General Manager at CI Precision, a privately owned manufacturer of precision weighing instruments and systems for use in quality assurance and research equipment, comments: “The new branding is part of a wider exercise to extend how we communicate with our core and emerging markets, provide enhanced marketing and sales support to our existing and potential agents abroad, and provide a platform to launch new product ranges for the pharmaceutical and industrial marketplaces.
“As a result of RT Media’s input, we have taken a new and exciting approach, which both simplifies and enhances every stage of the sales journey for our agents and customers and reflects both our progressive nature and plans for expansion internationally, and across new markets.”
RT Media was awarded the work following a three-way pitch brought about as a result of CI Precision’s work with and advice from Business Link.
Roberts adds: “All three of the creative agencies invited to pitch had something to offer, but wefelt that RT Media’s very thorough interrogation of our brief, which questioned what we were doing, why we were doing it and how we should go about it, ultimately won the day. We have found the team to be both proactive and responsive and are delighted to have developed a partnership that has had such a positive impact on our business.
“We started out looking at rebranding as a result of our revised business strategy, but have been inspired and challenged to instigate and progress projects which we might not have thought of before.”
Ross Thornley, Creative Director and founder of RT Media, said: “Our approach was to guide the board and key management team through a series of strategic workshops, which enabled us to ‘get under the skin’ of the business and have a true understanding of its unique position, heritage and importantly, its potential. In particular, by comprehending the company’s opportunities for growth, we have been able to establish and implement a positioning strategy and communications plan to provide customers and agents across the world with unprecedented support, underpinning CI Precision’s wider business strategy for growth in emerging international markets.”