Widen to Sponsor Henry Stewart DAM Chicago Digital Asset Management Conference September 13

Industry experts and DAM administrators will offer insights to help attendees make the most informed possible marketing asset management choices.
Aug. 15, 2011 - PRLog -- Widen Enterprises, a Madison, Wisconsin-based premedia and digital asset management (DAM) company, has teamed with Henry Stewart Events to sponsor DAM Chicago 2011, which will be held Sept. 13, 2011 at the Intercontinental Hotel, Chicago Magnificent Mile, and is designed to help attendees learn more about DAM and inform their decisions about integrating DAM systems into their organizations. Henry Stewart Events puts on similar DAM conferences in Los Angeles, New York and London in 2011.

“We’re very much looking forward for this DAM event,” said Jake Athey, Widen Marketing Manager. “It’s always satisfying to see people learn about what DAM is capable of and use that knowledge to make themselves and their organizations run more smoothly. It’s even more satisfying when Widen can be a part of that education.”

The conference will begin at 8:00 a.m. with registration and is scheduled to run through about 5:00 p.m.; lunch and refreshments will be provided to conferees.

Speakers at DAM Chicago will include:
•  Susanne O’Neill, Global Digital Content Leader at Procter & Gamble
•  Steven Brier, Senior Manager of Field Marketing Support at Marriott International
•  Lisa Hayward, Global Online Communications Manager at Shell International Petroleum Company
•  Seth Maislin, Taxonomy Consultant at Earley & Associates
•  Theresa Regli, Principal DAM Analyst & Advisor at The Real Story Group

Representatives from Hollister Incorporated – Mark Ciske and Susan Rajkovich – will join Faith Robinson, Director ECM & DAM, Hasbro Inc. to participate in an interactive panel discussion titled “Common interests, enterprise growth and diverse perspectives - meeting the challenges of DAM evolving into/becoming an enterprise-wide application.” Hollister, Inc. is a user of Widen’s software-as-a-service DAM system.

The conference will be chaired by David H. Lipsey, a DAM industry founder with more than 25 years of experience in the diversified media and entertainment sectors.

“Henry Stewart’s focus in DAM events is always from the perspective of the end user. To meet that objective, we provide a platform to experts who have the answers that satisfy the end users’ needs,” said Patricia Connelly, CEO, Henry Stewart Events. “At DAM Chicago, the caliber of the speaker line-up is truly superb and the breadth of industries represented wide. Our outstanding presenters have all served years in the front line. They know the problems, they have implemented the answers and they have moved with the rapidly changing times to meet the demands of their businesses: from business case to system selection, to implementation, and to operation and enhancement.”

The event will address various hot topics in digital asset management, including integrated marketing management, the impact of table computing on digital asset consumption, taxonomy, metadata and search.

There will also be a pre-conference tutorial titled “Fundamentals of DAM: The Technology In-Depth”, led by Theresa Regli of The Real Story Group, on Sept. 12.

Registration for the Sept. 13 conference costs $799 ($599 for nonprofits). Registration for both the September 13 conference and the Sept. 12 tutorial costs $1199 ($999 for nonprofits). Any registrant using the promo code WIDEN100 will get a $100-discount on the registration fee.

For more information, or to register for the event, visit: http://goo.gl/2zuW1

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Widen has used more than 60 years of experience in helping customers build brand equity and consistent cross-channel brand representation to develop an inventive suite of Web-based DAM applications. Widen software services provide marketers with real-time access to asset libraries, reducing the costs of search, file preparation, redundancy, hardware and software.
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Phone:(608) 222-1296
Tags:Digital Asset Management, Digital Media, Content Management, Marketing, Dam Software, Chicago, Illinois, Conference
Industry:Software, Business, Marketing
Location:Madison - Wisconsin - United States
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Page Updated Last on: Aug 15, 2011

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