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Follow on Google News | Now Available as an eBook on iTunes: “Channel Revolution” by NovaStor CEO, Stefan Utzinger"Channel Revolution" is now available for download on iTunes.
By: Kristin Tinsley In this IT business guide, Stefan Utzinger, CEO of NovaStor, a leading vendor of software solutions for data protection and availability, presents strategic thoughts on software distribution through the channel, as well as useful calculations and practical advice. Utzinger explains why in times of the cloud, SaaS and increasing globalization, taking a revolutionary approach is the way to go. The book also gives detailed advice on selecting and attracting the right channel partenrs, managing the pipeline, effectively generationg and managing leads, setting a proper discount strategy and more. Cloud Computing - A Challenge for the Channel The distribution of IT products is characterized by an extremely dynamic market. “Channel Revolution” provides answers and advice on how to manage the challenges of IT distribution in both traditional and online channels. One key aspect of the book is Cloud Computing. Here, Utzinger provides recommendations for dealers on how to avoid losing customers to cloud services by providing individualized solutions. “It is an easy read, chock full of examples and charts that will spark your imagination as your read it. You’ll find yourself jotting down action items to immediately apply to your channel programs," states Business and Channel Development Executive, Patrick Schutte. “Among IT professionals the book has received very positive feedback, and I’ve learned that “Channel Revolution” is often used for training channel staff. My book is an approach to create transparency and to facilitate the cooperation between manufacturers and retailers,” says Stefan Utzinger, CEO at NovaStor. Availability “Channel Revolution,” Links for Additional Information Buy “Channel Revolution” from iTunes http://itunes.apple.com/ “Channel Revolution” Website www.channel- NovaStor Website http://www.novastor.com/ About NovaStor NovaStor (www.novastor.com) For Further Information: NovaStor Kristin Tinsley 29209 Canwood Street Agoura Hills, CA 91301 Tel.: +1 (805) 579-6700 Fax: +1 (805) 579-6710 E-Mail: kristin.tinsley@ www.novastor.com www.twitter.com/ www.facebook.com/ End
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