Good rules of e-commerce – IAB Poland promotes good practices

Aug. 12, 2011 - PRLog -- Every now and then we hear about unfair e-commerce activities and read opinions from clients, who have been cheated by e-stores or are unsatisfied with their services. We’re also alerted ourselves when visiting an online shop, where no privacy policy or contact information is placed. To help avoid such unclear situations and promote good practices, the IAB’s E-commerce working group has developed a set of simple and transparent rules that define how a good and trustworthy e-store should behave.
This document was already signed by some e-stores and e-commerce related companies like: PayLane, Divante, Answer.com, TrustedShops, Grupa Allegro, However, the idea is still spreading and the E-commerce working group hopes it’s going to have a major impact on the quality of online shopping.
A summary of “Good rules of e-commerce”:
1. An online vendor is defined as a business owner, who sells via the Internet.
2. An online vendor is obliged to act in accordance to relevant regulations.
3. An online vendor is obliged to provide current contact information that allows to identify him.
4. An online vendor is obliged to publish terms of service on his website.
5. An online vendor is obliged to clearly inform about areas and purposes of gathering information about his customers.
6. An online vendor is obliged to inform his customer about the gross price, total price and the terms of delivery before taking the final order.
7. An online vendor is obliged to inform his customers about available payment methods and possible additional charges before taking the final order.
8. An online vendor is obliged to clearly present current descriptions of the offered products (including the product’s and producer’s names) and provide a relevant picture, if possible.
9. An online vendor is obliged to inform his client about the maxiumum delivery time (and possible additional charges) as soon as possible.
10. An online vendor is obliged to inform his client about his right of withdrawal.
11. An online vendor is obliged to ensure the security of all transmitted data.
12. An online vendor is obliged to confirm the order in a printable and easy to archive form.
13. An online vendor is obliged to allow his clients to contact him by phone (specifying his working hours), email and via contact form.
14. An online vendor is obliged to specify his the time of his response and sending order confirmation.
15. An online vendor is obliged to clearly specify the procedures and terms of complaints and returns.
16. An online vendor is obliged to educate his employees in order about these principles.
These “Good rules of e-commerce“ perfectly fit PayLane’s win-win strategy, which aims to generate profits for both sides (meaning vendors and their clients) and transparent relations. that’s why the online payments provider not only signed this set of good practices, but also actively promotes it and encourages its merchants to respect them.

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PayLane is a customer-focused online payments processing provider with extensive experience in European markets. Company currently processes payments in currencies from over 50 countries and is constantly enriching its offerings based on market drivers and opportunities. Its close relationships with carefully selected acquiring banks allow PayLane to provide the best possible terms and conditions for each merchant account. PayLane is an officially registered Visa and MasterCard partner and is Level 1 PCI DSS compliant.