Cat® Footwear Taps Arsenal Advertising For Product Launch With ‘Dirty Jobs’ TV Host, Mike Rowe

Aug. 11, 2011 - PRLog -- Milwaukee, WI (August 11, 2011) – Cat® Footwear announced today they are partnering with Milwaukee advertising agency, Arsenal Advertising to promote the launch of their signature series of work boots and shoes to be introduced at retail later this year, under the name ‘Mike Rowe Works by Cat Footwear.’ Mike Rowe is the creator, executive producer and host of Discovery Channel’s popular television show ‘Dirty Jobs.’

The international launch will include print advertising, radio, outdoor, point-of-sale, web videos and more to be rolled out in the coming months, with a launch party at the House of Blues in Las Vegas on August 22nd. The footwear series will include an assortment of work boots and rugged casual shoes, inspired by Mike Rowe’s firsthand experiences on more than 300 jobsites as the host of the television show ‘Dirty Jobs.’

“Mike Rowe Works by Cat Footwear will be our biggest product launch in years, and we are pleased to be working on it with the team at Arsenal Advertising. Their creativity, understanding of our brand and attitude have been great, and we are looking forward to a successful launch this fall,” said Kelly Ballou, Marketing Manager for Cat Footwear.

“We are excited that Cat Footwear has selected us as their partner for the launch of this unique line. We are working hard to develop a multi-media campaign that captures the spirit of both Cat Footwear and Mike Rowe,” said Scott Lynch, President and Creative Director of Arsenal Advertising.

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Arsenal Advertising was formed in 2008 by experienced industry creatives Scott Lynch and Steve Clementi. Designed as a non-traditional agency with a scalable infrastructure, Arsenal excels at brand strategy and creating executions for on-line, broadcast and print media. Other Arsenal clients include Guardian Compliance (Houston, TX), House of Harley-Davidson (Milwaukee, WI), Marquette University (Milwaukee, WI) and Scheels (Fargo, ND). For more information about Arsenal, go to www.arsenal-advertising.com.