Aug. 11, 2011
-- Bacci Chocolate Design showcased its updated packaging of their CB Stuffer Line of Peanut Butter Cups, Chocolate Pizzas and Gourmet Bars at the 57th NASFT Fancy Food Show. The updated packaging included UPC Codes and Nutrition Facts. The Chocolate manufacturer attributes the show’s success largely due to the exposure and the experiential marketing component. At The Fancy Food Show attendees have a chance to see 180,000 specialty products and meet 2,400 exhibitors. Experiential Marketing is the best way for specialty food companies to market their products because looks can be deceiving and packaging certainly sells, but in this economy consumers want to buy food products they’ll enjoy. The show attracts buyers of every major channel, including gift and specialty retail. “For the specialty trade manufacturers this is our red carpet event” stated lead confectioner Karen Shaw, “we’re proud of the chocolate products we make and work together to come up with new ideas and flavors based on our customer’s feedback.” The buyers have a chance to sample and purchase products they know will sell. “The show is our biggest opportunity to sample our CB Stuffer line of chocolate products to a captive audience. We know we have a quality chocolate product based on the orders and repeat orders we receive after the show. Consumers are enjoying our products,” stated co-owner Carlo Bacci. The show also gives the company a chance to connect with those representing Bacci Chocolate Design and a chance to meet with potential representatives of their company to that point Carlo had this to add, “We can’t be everywhere to promote our products. Rep Groups are an integral part of the success and growth of our company.”
Bacci Chocolate Design did sign with a few new Representative Groups and plans to make that announcement in the coming month.
About Bacci Chocolate Design www.baccichocolatedesign.com
Bacci Chocolate Design is a privately owned company located in Swampscott, MA. The company launched in 2006 as the manufacturing division of The Chocolate Truffle and has been featured on Rachael Ray, Taste TV, The Phantom Gourmet, The Boston Globe, The Boston Herald and My Fox Boston. The CB Stuffer Line; Chocolate with…stuff is carried in specialty shops nationally.