‘Mobile Social Networking is set to grow to 1.9 bn users over the next 5 years’ says Visiongain

Aug. 11, 2011 - PRLog -- Visiongain research has shown that the Mobile Social Networking user base in 2011 to be around 1.1 billion globally; this is set to grow at a CAGR rate of 11.8% over the next five years to over 1.9 billion users. This huge market has many dynamics of monetization, user habits, fierce competition and localized trends dictating its development. Mobile Social Networking 2011-2016 provides a detailed breakdown and analysis of all of these facets of the sector, through to 2016.
Operators and vendors working in mobile markets will learn key information from this report concerning the key players in the Mobile Social Networking market, their strategies and business models.  
In 2011, the Asian market represents the dominant 35% of the global Mobile Social Networking  market, but will this market sustain the growth rates, or other emerging markets start to hot up? The report breaks down the worldwide market by individual region and country groups offering specific analysis on the major players and recent developments in those sub markets. It then offers forecasts through to 2016, based on the latest visiongain intelligence information. The report also shows irrespective of the most activity, which markets are producing the most ARPU globally.
Mobile Social Networking sector is due to undergo significant changes over the forecast period with the major adjustments in the ICT industry. Readers will be able to anticipate these fluctuations and position their business models accordingly, be it a new media start-up, handset vendor, software vendor or mobile network service provider.

For further information on this report click on:
http://www.visiongain.com/Report/661/Mobile-Social-Networ...

Or contact:
Sara Peerun: Sara.peerun@visiongainglobal.com
Tel: +44 020 7336 6100
www.visiongain.com

Table of Contents
Executive Summary
E.1 Social Networking Permeates the Mobile Category
E.2 The Growth of the Global Mobile Social Network Market
E.3 The ICT Industry’s Largest OTT Mass Market
E.4 Enabling Monetisation Opportunities for Developers and Content Providers
E.5 Overcoming Barriers for Established Mobile Player

1. Introduction

2. The Importance of Mobility in Social Networking

3. Monetising Mobile Social Netowrking

4. World Markets by Geographic Region

5. Market Forecasts for Social Mobile Networking

6. Conclusion


Appendix A
About visiongain

Appendix B
Visiongain Report Evaluation Form

List of Tables, Charts and Figures in this Report
Chart 1.1 – The Growth of Mobile Social Networking User Numbers 2005-2011
Table 1.2 – The Growth of Mobile Social Networking Compared to Other Mobile Segments Q1-Q2 2011
Chart 1.3 – The Growth of Mobile Social Networking Compared to Other Mobile Segments Q1-Q2 2011
Chart 1.4 – The Continued Growth of Mobile Social Networking User Numbers 2011-2016
Table 1.5 – The History of Mobile Social Networking
Table 2.1 – Key Drivers for Mobility in Social Networking
Table 2.2 – Key Barriers for Mobility in Social Networking
Table 2.3 – Smartphone Penetration Forecast in the US 2011-2016 (% of Population)
Chart 2.4 – Smartphone Penetration Forecast Worldwide 2011-2016 (% of Population)
Chart 2.5 – Mobile Social Networking by Age 2011
Chart 2.6 – Top Ten Methods of Sharing on the Mobile Web in Q2 2011
Table 2.7 – Visiongain Summary Analysis of Twitter’s Mobile Social Networking Offering
Chart 2.8 – Visiongain Summary Analysis of Twitter’s Mobile Social Networking Offering
Chart 2.9 – Twitter’s Advertising Revenue Growth Forecast 2011-2016
Table 2.10 – Visiongain Summary Analysis of Facebook’s Mobile Social Networking Offering
Chart 2.11 – Visiongain Summary Analysis of Facebook’s Mobile Social Networking Offering
Chart 2.12 – Facebook Users by Gender Q2 2011
Chart 2.13 – Facebook Users by Age Q2 2011
Chart 2.14 – Male Facebook Users by Age Q2 2011
Chart 2.15 – Female Facebook Users by Age Q2 2011
Fig 2.16 – Global Facebook User Distribution 2011
Chart 2.17 – Foursquare User Growth Mar 2009 – Jul 2011
Table 2.18 – Visiongain Summary Analysis of Foursquare’s Mobile Social Networking Offering
Chart 2.19 – Visiongain Summary Analysis of Foursquare’s Mobile Social Networking Offering
Table 2.20 – Visiongain Summary Analysis of eBuddy’s Mobile Social Networking Offering
Chart 2.21 – Visiongain Summary Analysis of eBuddy’s Mobile Social Networking Offering
Table 2.22 – Visiongain Summary Analysis of Digg’s Mobile Social Networking Offering
Chart 2.23 – Visiongain Summary Analysis of Digg’s Mobile Social Networking Offering
Table 2.24 – Visiongain Summary Analysis of LinkedIn’s Mobile Social Networking Offering
Chart 2.25 – Visiongain Summary Analysis of LinkedIn’s Mobile Social Networking Offering
Table 2.26 – Visiongain Summary Analysis of MXit’s Mobile Social Networking Offering
Chart 2.27 – Visiongain Summary Analysis of MXit’s Mobile Social Networking Offering
Table 2.28 – Visiongain Summary Analysis of Orkut’s Mobile Social Networking Offering
Chart 2.29 – Visiongain Summary Analysis of Orkut’s Mobile Social Networking Offering
Table 2.30 – Visiongain Summary Analysis of Twitter’s Instagram Offering
Chart 2.31 – Visiongain Summary Analysis of Twitter’s Mobile Social Networking Offering
Table 2.32 – Visiongain Summary Analysis of MySpace’s Mobile Social Networking Offering
Chart 2.33 – Visiongain Summary Analysis of MySpace’s Mobile Social Networking
Fig 2.34 – Brightkite Check In Screen
Table 2.35 – Visiongain Summary Analysis of Brightkite’s Mobile Social Networking Offering
Chart 2.36 – Visiongain Summary Analysis of Brightkite’s Mobile Social Networking Offering
Table 2.37 – Visiongain Summary Analysis of Bebo’s Mobile Social Networking Offering
Chart 2.38 – Visiongain Summary Analysis of Bebo’s Mobile Social Networking Offering
Table 2.39 – Visiongain Summary Analysis of itsmy’s Mobile Social Networking Offering
Chart 2.40 – Visiongain Summary Analysis of itsmy’s Mobile Social Networking Offering
Table 2.41 – Google+ Features 2011
Table 2.42 – Visiongain Summary Analysis of Google+’s Mobile Social Networking Offering
Chart 2.43 – Visiongain Summary Analysis of Google’s Mobile Social Networking Offering
Fig 2.44 – Shopkick’s In-Store Hardware Set-up
Table 2.45 – Visiongain Analysis Comparison of Top 12 Mobile Social Networking Key Players 2011
Table 2.46 – Recommendations for a Successful Enterprise Social Networking Solution
Table 2.47 – How Users Access Local Content Search in 2011
Chart 3.1 – Premium vs Freemium Games Apps Revenues Q1 2011 – Q3 2011
Fig 3.2 eShare Automotive Direct Response Engine
Fig 3.3 Top Apps and Developers on Facebook – August 2011
Chart 3.4 – Paid vs. Free Apps for the Top Eight App Stores
Chart 3.5– Advertising Revenue vs. In-App Purchases Revenue Sep 2009 – Mar 2011
Chart 3.6 – Advertising Revenue vs. In-App Purchases Revenue 2011 – 2016
Fig 3.7 – TagWhat Screens
Table 4.1 – Global Mobile Social Networking Market Breakdown by Geographical Region 2011
Chart 4.2 – Global Mobile Social Networking Market Breakdown by Geographical Region 2011
Table 4.3 – Smartphone Penetration Forecast in the US 2011-2016 (% of Population)
Chart 4.4 – US Smartphone Users Accessing Social Networks via Smartphones Q3 2011
Chart 4.5 – US Smartphone User Numbers Forecast 2010-2016
Chart 4.6 – US Users Accessing Social Networks via Smartphone Forecast 2010-2016
Chart 4.7 – Leading Japanese Mobile Social Networking Sites for Q2 2011
Chart 4.8 – UK Mobile social networking Growth 2010 – 2011
Chart 4.9 – UK Mobile Social Networking Growth Forecast 2011-2016
Table 4.10 – Top Mobile Social Networking Sites in Brazil by Unique Visitors Q2 2011
Chart 4.11 – Top Mobile Social Networking Sites in Brazil by Unique Visitors Q2 2011
Table 4.12 – Demographic Profile of Brazilian mobile social networking Visitors of Orkut, Facebook


ENDS

Notes for Editors

If you are interested in a more detailed overview of this report, please send an e-mail to sara.peerun@visiongainglobal.com or call her on +44 (0) 207 336 6100

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About Visiongain

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