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Follow on Google News | Smokers can now use Facebook to kick the buttNicorette® to launch the first Facebook Application to help Indians gain in dependence from tobacco
By: The PRactice The personalized approach of the ‘Nicorette® Nicorette®, the global leader in smoking cessation products, was launched in India by Johnson & Johnson Ltd, in December 2010. Currently their product range includes 2mg and 4mg smoking cessation chewing gums based on the WHO recommended Nicotine Replacement Therapy that helps combat nicotine withdrawal symptoms. Through this Application Nicorette® will reach out to the 25 million plus Indian Facebook users and act like a trusted friend and partner through the quit journey. Gautam Suri, General Marketing Manager, Consumer Division, Johnson & Johnson Ltd, states“Nicorette® In India smoking is still frowned upon socially and quitters find it hard to seek support especially from parents and family elders, which can sometimes result in quitters feeling isolated and depressed. The new Nicorette® Facebook application enables a much needed feeling of community and also ensures higher chances of success. According to Dr. Prakash Chandra Gupta, Director, Healis – Sekhsaria Institute for Public Health, Mumbai and Visiting Scientist, Harvard School of Public Health, “Nicotine is one of the most addictive substances known to man and therefore for a smoker to quit successfully it is imperative to get support. This initiative of Nicorette® is a commendable attempt to use social media for a larger societal cause and promote a smoke free India.” About Nicorette®: Nicorette® is a stop-smoking quit aid in the form of a sugar-free nicotine gum. It helps to reduce nicotine cravings that make quitting smoking so hard. It allows smokers to take control of their nicotine craving and doubles their chances of quitting. Nicorette®, based on the principal of Nicotine replacement therapy (NRT), is nicotine bound to a sugarless chewing gum base. It provides therapeutic (clean) nicotine slowly and in lesser quantities than what a cigarette provides but also just enough to satisfy the cravings. Unlike tobacco smoke, it delivers nicotine which is devoid of any harmful chemicals like tar, irritants and carbon monoxide, and hence is safer than smoking a cigarette. It is the number one smoking cessation brand worldwide and is available in over 80 countries globally. For further information, please contact: The PRactice Astha Tandan Email: astha@the-practice.net Phone: +91 9820113133 End
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