Announcing the Launch of The Simply Chic Company Online

Aug. 4, 2011 - PRLog -- The Simply Chic Company announces the launch of the company with its eCommerce website – www.thesimplychiccompany.com, bringing the most beautiful décor and gifts for the home. The new website has been designed with a French look and feel, echoing the simple elegance of the ‘shabby chic’ products the company sells.

The Simply Chic Company was founded in Cheshire by a mother and daughter team, Fee and Pippa. They had a simple retailing philosophy in mind – beautiful, unusual gifts and homeware accessories at affordable prices. The website has categories covering all rooms in the home as well as Vintage Chic, featuring VW campervan gifts and products specially sourced for Wedding, Baby and Christening and Gifts for Him and Her. The Simply Chic Company has also created a Glorious Britain category with a selection of union jack themed gifts and homeware in advance of the 2012 Olympics and the Queen’s Diamond Jubilee.

Pippa Robinson, Director of The Simply Chic Company comments, “I came up with the idea of The Simply Chic Company when I was looking for affordable gift ideas for all age groups.  So many people are reverting to buying online for quick and easy access to a range of products. We have positioned The Simply Chic Company as affordable luxury, with around 80% of our products under £10.”  Pippa continues, “As the business develops we will be increasing our product lines and in particular introducing new stock at seasonal times such as Christmas and Valentines.”

The Simply Chic Company is a member of the Giftware Association (GA). The GA is the trade association for the UK gift and home industry and has been supporting and promoting this sector of the British economy for over 60 years.

For further information on The Simply Chic Company, please visit www.thesimplychiccompany.com or email thesimplychiccompany@yahoo.co.uk.