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INVISTA Launches CORDURA® Naturalle™ Fabric Collection
New Apparel Fabric Line Showcases the Layers of Versatility Offered by CORDURA® brand Fabric Solutions
With more than 30 years of trusted, rugged performance from CORDURA® brand fabrics, the industry will find a comprehensive offering in the brand’s Apparel Collection, which includes a variety of nylon/cotton blends, performance knits, traditional wovens and ultralights, as well as the new CORDURA®Naturalle™
“When you say CORDURA® fabrics, you think durability and all the tough end-uses we are traditionally known for such as luggage, packs, and gear,” said Cindy McNaull, global CORDURA® brand and marketing director. “But now, the CORDURA® brand portfolio has a full line of fabrics for apparel. We’re excited to showcase ‘the softer side of durability’ and demonstrate with our wide variety of fabric offerings that you don’t have to sacrifice comfort for long-lasting performance.”
Ideally suited for inner layer, next-to-skin garments, such as t-shirts and baselayers, and for outer layer shells—such as jackets, trousers, jeans, and everything in between—the comprehensive CORDURA® Apparel Fabric Collection will offer customers a vast array of performance driven, versatile and trend-conscious styling options. All these options include the built-in durability of CORDURA® fabric to seamlessly transfer these products from day to night and from the trail to the dinner table.
Some potential end uses for CORDURA® Apparel Collection fabrics are as follow
(Knit & woven fabrics)
Outerwear/Performance Active Wear (Knit and Woven fabrics)
To be the first to experience the CORDURA® brand Apparel Collection, including the new CORDURA® Naturalle™ fabric launch, please visit the CORDURA® brand booth, #38213, at the upcoming Outdoor Retailer Summer Market. And don’t forget to help the CORDURA® brand team celebrate the ‘softer side of durability’ at their free industry lunch, also at the CORDUARA® brand booth on Friday, Aug. 6, 2011, from 11:30 to 1 PM CST. For more information about the line and other performance-
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit http://www.CORDURA.com.
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®
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INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™.