Search Engine Marketing Information Night

Grow your business in 2011 and beyond with the search engine marketing expertise of Australia's leading performance-based search marketing company.
Aug. 3, 2011 - PRLog -- This evening, hosts the first in a series of search engine marketing Information Nights at our offices on Croydon Road in Surrey Hills. These information nights are a cross-department initiative from respective teams at ROI aimed at providing local business owners with valuable insights into how search engine marketing can assist in growing their business.

Search engine marketing is considered a mainstream marketing activity by most business owners in Australia and presents a significant opportunity to business owners willing to invest.

Online sales in Australia are currently outgrowing offline sales by 2:1 with domestic online sales set to exceed $7.5bn in 2011. Whether used as a direct sales channel or a point of client contact, a company's website should be a major driver of future business growth.

The main focus of the information night is to demonstrate how search engine marketing can positively impact on your business. The following topics will be covered:

1. Communicating effectively with your target audience through online marketing channels.
2. Evaluating organic SEO versus pay-per-click (PPC) advertising such as Google Adwords to determine which works best for your business.
3. How to effectively incorporate social media platforms such as Facebook and Twitter into a comprehensive search engine marketing strategy.

If you would like to attend a Information Night or would like assistance in your search engine marketing campaign, call us today on 1300 650 274 or visit for more details.

# # # is Australia's leading performance based search engine marketing company. Committed to achieving outstanding results and helping clients enhance their online presence - we put your business first. Results are achieved by focusing on understanding the needs of Australian business and delivering the best possible return on investment through continuous improvement and transparency in all our efforts.
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