BMW 1 Series F20 Marketing Campaign One Origin: Two Originals

Meet siblings Theodore and Stratton Bouloukos, the new American online faces of BMW
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Caren Lancona
Erik von Wodtke


Beverly Hills - California - US

Aug. 2, 2011 - PRLog -- New York, NY - Last year, BMW began a worldwide search for siblings to feature in their upcoming BMW campaign, ONE ORIGIN: TWO ORIGINALS. The company was looking for pairs of brothers and sisters with opposite personalities to star in photo shoots, film shoots, interviews and appearances in online and TV commercials.

Of the six pairs chosen, brothers Theodore and Stratton Bouloukos are the only pair to be representing the USA and North America.

Theodore Bouloukos is a New York-based actor and writer.  His performance work is divided equally between independent narrative cinema and the myriad projects in video, painting and photography, live-performance and tableaux vivants that have been exhibited at festivals, museums and galleries around the world, including recent shows at the Venice Biennale and Art Basel Miami.  Theodore wrote "Hiding My Candy," published by Pocket Books/Simon & Schuster, and currently writes a column on art, called Aestheticism, for, administered by Harper Perennial Books.  He is an alumnus of The Albany Academy and Columbia University.

For more than twenty-five years, Stratton Bouloukos lived and worked in Manhattan as a fashion designer.  His seasonal lines have been carried in high-end stores and specialty boutiques such as Barneys New York and Henri Bendel.  His design and technical skills were honed early on at Carolina Herrera, Albert Nipon and Mary McFadden.

Stratton was part of the Soho concept shop, 30 Vandam, a cooperative venue for designers to present and sell their collections each season with complete creative freedom.  His seasonal collections at 30 Vandam garnered attention in W, WWD, Paper, and The New York Times.

During the past four years, Stratton has been working with development producer Erik von Wodtke, at Edge of L.A. Productions to write and procure reality TV and feature film projects for producers and executives in the entertainment industry.  While this has been a creative business challenge, they now have well-developed reality shows that are pitch-ready.  

Stratton’s success continued when he was selected to present a runway show at the 20th anniversary event for the International Black Film Festival in Berlin, Germany, which attracted attention throughout the European film community and received local press coverage.  “I’ve furnished Sotheby’s with dresses for several jewelry and rare-gem auctions.  A few years ago, I appeared as the subject of an article about style and design in the Sunday edition of The New York Post”, says Stratton.

An alumnus of The Albany Academy and Sarah Lawrence College., Stratton studied fashion design and fine arts at Parsons School of Design in Paris and New York.  In 2008, he joined the faculty of FIT as a part-time counselor to design students in their Career & Internship Center.  Stratton continues to produce small seasonal made-to-measure clothing and handbags for individual women on a “by appointment” basis.  Everything is proudly made in the USA.

Q:    Explain how you came to be the selected brothers to represent the USA for BMW's new online ad campaign.

A:   Theodore Bouloukos:  As an actor, I'm accustomed to seeing the castings on a daily basis; often multiple times a day. I was intrigued when I came across BMW's intended campaign and their international search for pairs of interesting siblings, specifically brothers, in the ad I saw. Unbeknownst to my brother, I submitted us. I knew he was less likely to be attracted to such a project because of his natural reticence and tendency towards shying from a camera. I suppose I didn't hesitate because I never imagined we'd be selected for the audition, much less find ourselves in the semi-finals by Thanksgiving and the winning North American pair by Christmas! My brother changed his tune, thankfully, where appearing on camera and the eventual documentary filming would be concerned, as the sheer serendipity of being chosen among their finalists was too awesome to believe!

A:   Stratton Bouloukos:  I was initially hesitant about auditioning for the BMW ad as I have a more reserved personality than Theodore, and am less inclined to go before a camera.  But in true Theodore form, he went ahead and sent the casting director my photo, along with his, and within a week, we were asked to audition.
After my initial reluctance, I went on the audition and thought that was the end of it.  But a month later we’d received a call from the casting director saying that we’d been chosen as one of six pairs of siblings to participate in their upcoming online ad campaign, entitled One Origin: Two Originals.  So I thought, why not?  It was important to my brother.  And I have to say, I’m grateful to him for it as I had the most terrific experience shooting our mini documentary.  The European crew couldn’t have been more lovely or professional.  In the end, we all became friends and I’m proud to be aligned with such an iconic brand as BMW.

Q:   In Google researching BMW's history, what specifics catch your eye as "special for America"?

A:   Theodore Bouloukos:  BMW is an iconic brand that supersedes all national boundaries. Its history of styling and engineering are qualities we revere. Coming from a family that's owned numerous BMW models over the years--and long before the vogue--we know first-hand the craftsmanship that goes into building each successive generation of these truly magnificent motor cars. We couldn't be more delighted as the sole Americans to represent this venerated marque in launching its new model campaign.

A:   Stratton Bouloukos:  BMW’s appeal is universal.  They understand graceful, yet highly functional design so it’s impossible to limit their appeal to a specific continent.  Anyone with a sophisticated palette can appreciate the innovative engineering and beauty that is BMW.  Even their roundel is synonymous with elegance.

To learn more about the ad campaign and the Bouloukos brothers visit the website, which takes us backstage to see their video portraits.

Or visit

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Caren Lancona
B Scene Agency

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B Scene Agency is a full service advertising, marketing, public relations, media, TV production and event planning company. Our strategic planners build campaigns for companies of all sizes and industries.
Source:Caren Lancona
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