Why Copywriters Are Getting Richer, Even Through A Recession

An invaluable guide to creating or critiquing copy that's brand-literate, media-savvy, and powerfully persuasive, it will show you how to make your writing irresistible. Copy. Righter. - Ian Atkinson
 
Aug. 2, 2011 - PRLog -- Why Copywriters Are Getting Richer, Even Through A Recession


I walked past two shops today: the first (a beauty parlour) had a sign saying “Treatment’s from £15”. The second, a hairdresser, had a sign saying “Try our salons free consultation service”.

In other words, the first shop should have given the second its apostrophe. And there, my friends, is the problem: we’re all getting more and more illiterate.

I should know: as an agency creative director, I’m always on the lookout for new copywriting talent. Yet more and more young people are coming out of university interested in some kind of visual / art / design based career. Fewer and fewer want to (or are able to) write. 

Which is why more and more agencies like mine have to pay freelance copywriters about 50% more than we pay freelance art directors. So the lesson is clear. If you want to struggle in a highly competitive market, become an art director. If you want a job for life, become a copywriter. 

And if you want to be able to name your own price, even in a recession, become a good copywriter.

Ian Atkinson is author of the copywriting guide Copy. Righter. published by LID Publishing and available now from Amazon. For more information go to copy-righter.co.uk.

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