Aug. 1, 2011
-- Jungle Rapids Family Fun Park Sees “Tremendous Increase” in Attendance and Revenue with New Gen6 Supernova Laser Tag System
Since initially investing and then later purchasing the Jungle Rapids Family Fun Park in 1990, Robert (Bob) Rippy has done what many successful entrepreneurs hope to do - invest and grow a successful business. Starting in the 80’s Bob oversaw many successful additions to the park; from mini-golf to go-karts, a climbing wall, laser tag and much more. As part of a major expansion in the 90’s, Bob added an outdoor water park, which features a million gallon wave pool, kids area, slides, and a ‘Super Bowl’ that flows into a lazy river. Bob is continually looking for new ways to keep the guests coming so he can not only meet the financial demands of covering the operating costs, but can exceed the breakeven point that allows the facility to turn a profit.
As the 2011 summer season was getting ready to kick-off, Bob completed his newest facility upgrade – a redesigned 2,800 sq. ft. laser tag arena. Their ten year-old arena was in need of a face-lift and upgraded equipment. Doug Bryant, Jungle Rapids General Manager, told us that Bob had discovered and fell in love with the Laserforce laser tag system while attending a conference in Australia earlier in the year. “But it wasn’t until we brought the system into the park for testing and put it side-by-side against our current system that Bob knew this was exactly what we needed,” said Bryant. “He couldn’t believe the difference until he saw it from across the room with his own eyes.”
Laserforce was immediately hired to upgrade their system and arena, which included new lighting throughout, provided by Steve Strickland of Nexus Group South, and installation of the new state of the art ‘Gen6 Supernova’ laser tag system. The new equipment now allows for team play as well as individual play. Players can seek cover in the bases or tag their opponents one at a time from elevated towers while they navigate through the smoky passage ways of the black lit arena. “Since opening to the public on May 20th, the park has seen a tremendous increase in play,” notes Bryant. “Both revenue and attendance has increased significantly and we are seeing new faces as well as guests playing multiple times.”
Jungle Rapids Family Fun Park is located in Wilmington, NC and offers hours of fun-filled excitement for the entire family. For more information about the park, visit their website at www.junglerapids.com.
Laserforce has been developing, manufacturing, and supplying laser tag equipment since 1987 and is one of the most trusted names in the laser tag industry. In 2010, Laserforce opened 27 sites across Australia, Asia, America and Europe. For more information about Laserforce or the Gen6 Supernova system, visit their website at www.laserforcetag.com or call Dave Jackson at 586-791-1072.