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Young aspiring entrepreneurs represent the Philippines at the FedEx/JA International Trade Challenge
FedEx Express, a subsidiary of FedEx Corp. and Junior Achievement (JA) Philippines, recently announced the three Philippine team finalists of the FedEx Express/Junior Achievement International Trade Challenge 2011
By: CID, Inc.
Now in its third year in the Philippines, the FedEx/JA ITC program is designed to help students learn about international trade, and provide them with an opportunity to set up a mock business and develop a plan to export a product to an overseas market. The program aims to educate and inspire youth in Asia Pacific countries, to help them understand how entrepreneurship can improve the quality of their lives and the communities they live in.
Student teams participating in the Philippine leg of the competition submitted market entry strategies to market an innovative product to a chosen country, detailing marketing, promotion, pricing, inventory and distribution plans. Six teams of two, out of 180 high school students who participated, were selected to present their plans to a distinguished panel of judges. Winners were chosen for their understanding of the significance of market research, creativity, planning, and entrepreneurial skills in entering new markets.
As part of FedEx commitment to assist these budding entrepreneurs on the road to success, FedEx employees volunteered as mentors and workshop consultants to help students understand the concept of international trade and guide them in the development of their plans.
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