Brand Owners Unite in Fight Against Counterfeiting

July 29, 2011 - PRLog -- New York, NY –Legal IQ, a division of IQPC, announces the 7th Anti-Counterfeiting & Brand Protection Summit - East Coast (http://www.anticounterfeitingsummit.com).  Legal IQ is hosting this event September 26 to 28, 2011 in New York City.  The Summit gives brand owners the tools they need to develop effective strategies for combating brand dilution and lost revenue by protecting their brands using technology, collaboration with government agencies, strategic enforcement of Intellectual Property (IP) rights and enhancing supply chain security.

This year’s Summit features senior legal counsel, brand protection managers, law enforcement and government officials as they share what is working in the battle against IP infringement and counterfeiting.  Noting a change in the methods and sophistication of attacks, Ed Haddad, Vice President of Intellectual Property at New Balance commented, “Our big problem now is the counterfeit industry is changing…  It’s moving to the internet, and that is becoming much more challenging for brand owners because the internet is just vast and unknown, there are no borders, there is no jurisdiction, there are no laws that manage the internet today.”  In spite of the challenges this presents, New Balance has been very effective in the fight to protect their brand, and Mr. Haddad goes on to outline some of their best practice strategies in the interview, available here:
http://tinyurl.com/HaddadInterview

The Anti-Counterfeiting & Brand Protection Summit - East Coast features speakers from global leaders in IP protection including Avaya UK, Calvin Klein, NBC Universal, Google, Louis Vuitton North America, the FBI and more.  This year’s program focuses on:

•   Strategically securing and enforcing IP rights locally and abroad
•   Combating online counterfeiting operators by obstructing the flow of money
•   Utilizing the latest technology to battle counterfeiters and protect consumers
•   Insights into law enforcement priorities and latest tactics counterfeiters are employing
•   Future proofing brand integrity by countering trademark patent infringements
•   Enhancing  supply chain security in the US through collaboration with border officials to stop the illegal flow of harmful products

For more information on the Anti-Counterfeiting & Brand Protection Summit - East Coast event, please visit http://www.anticounterfeitingsummit.com or contact Emil Shteinberg, Program Director at Emil.Shteinberg@iqpc.com.

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IQPC (www.iqpc.com) provides business executives with tailored practical conferences, large-scale events, topical seminars and in-house training programs. Producing over 1,500 events annually around the world, IQPC continues to grow and has offices in cities across six continents including: Berlin, Dubai, London, New York, Sao Paulo, Singapore, Sydney, and Toronto.