July 28, 2011
-- AUSTIN (July 28, 2011) – This summer, Sweet Leaf Tea® is introducing a new online experience called “Granny’s Almanac” where fans can participate in playful, summertime contests to win some sweet prizes. As part of the online promotion, “Granny’s Almanac” will feature “The Great Grannyism Cap-Off Contest,” which will offer fans the opportunity to win everything from ticket giveaways to summer concerts and festivals, to a chance to have their Grannyism featured on a Sweet Leaf Tea® bottle cap, one year worth of free tea and more.
“The Great Grannyism Cap-Off Contest” was designed to give Sweet Leaf Tea® fans the opportunity to write their very own Grannyism — a piece of wisdom that is Granny-approved and could potentially be immortalized on a Sweet Leaf Tea® bottle cap. To enter to win, contestants must write their Grannyism and submit their bottle cap into the contest gallery for voting online at “Granny’s Almanac.” Entrants and fans are then encouraged to share it with their friends and get votes via Facebook. The grand prize for this contest includes having the winning Grannyism featured on a Sweet Leaf Tea® bottle cap as Grannyism #79, one year of free tea and a some other Sweet Leaf gear. The runner-up prize includes one year worth of free tea and Sweet Leaf gear. Monthly prizes include ticket giveaways to summer concerts and festivals such as Lollapalooza, Austin City Limits and Langerado.
“We are constantly getting feedback from fans via Twitter and Facebook about how much they love our Grannyism's and how they look forward to discovering a new one with each Sweet Leaf Tea beverage they enjoy,” said Sweet Leaf Tea® Brand Marketing Manager Charla Adams. “‘Granny’
s Almanac’ was designed not only to provide our tea fans with amusement, valuable event information and amazing prizes, but also to provide them with an opportunity to actually be a part of the Sweet Leaf Tea® product and this experience with ‘The Great Grannyism Cap-Off Contest.’”
In addition to the prizes mentioned above, Sweet Leaf Tea® will also be giving away daily exclusive offers and special coupons for Sweet Leaf Tea® products via the “Sweet Deal Forecaster,”
in which exclusive offers will be unlocked when the user’s city reaches a certain temperature. For official rules and guidelines please visit the “Granny’s Almanac” website at www.sweetleafalmanac.com. Additional information can also be found on the Sweet Leaf Tea® Facebook, Twitter and www.sweetleaftea.com.
About Sweet Leaf Tea®
Founded in 1998, Sweet Leaf Tea® is one of the fastest-growing beverage companies in the United States. Made from all-natural ingredients, including purified water, pure cane sugar and high-quality organic tea leaves, Sweet Leaf Tea® is made and brewed based on founder Clayton Christopher’
s recipe and technique, and is available nationwide. Sweet Leaf Tea® is part of Nestlé Waters North America, the number-one bottled water company in the US. For more information please visit, www.sweetleaftea.com