Feb. 21, 2012
-- Have you ever asked yourself why the biggest franchise companies have succeeded in the retail business? For most of them the answer is Location, Location, Location.
Site selection must be considered as one of the top priorities for any retail expanding into a new location since it would represent business success or failure.
The site location process requires the ability to identify a potential market with the right combination of home, work, shopping, entertainment areas and other traffic generators that fuel the different day parts of the proposed retail location. Once such market is identified a trade area analysis must be performed in order to determine if demographics fit the retailer's client profile.
The perfect location is the one that outposition competitors by maximizing visibility, access, parking and customer capacity.
Caribbean Strategic Solutions is a strategic development agency that assist retailers with their strategic planning, site location, trade area and market analysis in Puerto Rico. Pedro Santos, President and Founder, has over twenty years experience in Real Estate Strategic Planning and Development not only in Puerto Rico but the Caribbean, Central and South America countries.
As former Development Director of McDonald's Caribbean Division, Pedro Santos was responsible for the Real Estate, Construction, Asset Management and brand expansion throughout the Caribbean and Latin America.
Today Pedro Santos shares his extensive site selection and strategic planning experience with retail and franchise operators expanding in Puerto Rico. For more information visit http://www.csscaribbean.com