Leading Licensed Clothing Company Smith & Brooks Celebrates 25 Years In Business

Smith & Brooks, one of the world’s leading licensing companies specialising in children’s fashion clothing is celebrating its 25th anniversary.
By: Abby Beck
 
July 27, 2011 - PRLog -- The wholly owned subsidiary of Brands Holdings (the licensing / wholesale division of retail giant SportsDirect.com) is a UK-based company that has firmly established its position as one of the top licensing companies.

Formed in 1986, the company was established as a branded apparel company but following changes within the apparel industry, the business has evolved over the years to become 100% licensed childrens’ clothing. Smith & Brooks has developed and maintained relationships with licensing giants such as Disney, DreamWorks, Hasbro, Mattel and SEGA whilst managing the licensing for a number of top brands including Disney Princess, DC Comics, Nintendo and Thomas the Tank Engine, to name just a few.
Over 95% of the company’s business is with UK retailers, supplying most of the UK High Street including George @ ASDA, BHS, Debenhams, Next and Tesco. In the financial year 2010/11 sales exceeded 4.6 million units.

Mark Segalov, Managing Director says, “Smith & Brooks is an excellent example of Darwin’s Theory of Evolution, after 25 years in the branded clothing industry commencing in menswear then moving into childrenswear, and ultimately spending 13 years in licensed children's fashion clothing, we have delivered over 120 million licensed/branded garments. Smith & Brooks is still constantly evolving, looking to achieve its goal of satisfying the children’s aspirations, yet still delivering affordable fashion with parental consent.”

The company’s dedication to evolution is underlined by the recent launch of Smith & Brooks footwear division.

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Brandnation is an integrated marketing, PR and communications agency based in central London, specialising in multi-dimensional creative brand campaigns across fashion, sport, lifestyle and beauty sectors.
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Tags:Licensing, Fashion, Clothing, Anniversary, Brands, Financial
Industry:Fashion, Shopping, Retail
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