Australian Cosmetics Brand Alexami Set To Launch In Belgium, Netherlands and Luxembourg

Professional grade natural cosmetics company Alexami expands its international distribution across Europe
By: Alexami Csometics Australia
Alexami Cosmetics Now Distributed in Benelux
Alexami Cosmetics Now Distributed in Benelux
July 27, 2011 - PRLog -- Australian mineral makeup company, Alexami Cosmetics, is set to further expand the distribution of its professional quality mineral makeup and cosmetic products. Currently stocked through spa and beauty salon outlets across Australia, Korea, and Slovenia, the brand will be officially launching in the European countries of Belgium, Netherlands and Luxembourg in October 2011.

Alexami founder Alenka Dirnbek has appointed a Belgium-based distributor who will be exclusively servicing all three countries - Netherlands, Luxembourg, and Belgium. "The official launch will happen on the Beauty and Wellness Expo in Belgium in October, where Alexami will have a booth. I'm hoping to attend and offer assistance with the official launch and expo presentation. However Alexami products will be available in Belgium prior the Expo, as our distributor has commenced advertising in professional beauty magazines and already has our first beauty salons onboard," said Dirnbek.

Dirnbek is confident Alexami will thrive from its new Belgian distribution base. "Belgium is the centre of EU, they a part of Benelux and have good economy at the moment. It's also a region that places great emphasis on quality natural products, so I see enormous potential for Alexami there." According to Euromonitor, while regular beauty products sales in Belgium have been sluggish, a growing trend to success in recent years is more credible or naturally-positioned products, as scandals and alerts about the presence of unhealthy ingredients in BPC and home care products in Europe have been increasingly highlighted in the Belgian press and by local trade consumer associations.

In these new territories Alexami will be stocked through select beauty salons, spas, and dermatologists, and will be supported by a new Alexami Belguim website that is still under construction -

Alexami's ecological and socially-responsible ethics is central to the brand, so when appointing distributors Dirnbek ensures Alexami is represented by companies who understand the importance of natural products and non-toxic ingredients, and committed to growing the brand exclusively through premium outlets like beauty salons, day spas and skin clinics where customers receive better service and support. "The strategy in Belgium, Netherlands and Luxembourg will be same as in Australia, and we are proud that we managed to find a distributor who is eager to follow Alexami's philosophy and selling strategies."

The Belgian expansion will bring Alexami a step closer to its goal of presenting authentic Australian cosmetics worldwide. "Alexami's vision is to expose overseas markets to Australia's natural beauty through Alexami's products and packaging. I will keep presenting Australia proudly in overseas markets and one of my biggest commitments is to keep developing and manufacturing products in Australia to support the local economy," said Dirnbek.

While the European expansion is underway, the Alexami brand is continuing to grow its range of high quality natural products. "We keep growing and improving stuff, adding new products and investing in product development - we're currently working closely with well respected scientists and chemists on some exciting new additions to the range that we hope to unveil soon." Dirnbek said.

To connect with Alexami Belgium, visit
Alexami Belgium Twitter!/mineralecosmeti
Alexami Belgium Facebook

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About Alexami ~ Launched in 2009, Alexami is an Australian natural cosmetics company that aims to deliver professional-grade products exclusively available through select spas, salons, beauticians, professional makeup artists and dermatologists. Using only the safest and purest natural ingredients, Alexami cosmetics have been inspired by Australia’s wild beauty and contain vivid natural mineral pigments and recyclable packaging featuring artwork depicting native Australian flora. For more information on Alexami products visit

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Tags:Alexami Cosmetics, Mineral Makeup Belguim, Natural Cosmetics Benelux, Professional Makeup Brands, Mineral Make Up
Industry:Beauty, Business, Consumer
Location:Gold Coast - Queensland - Australia
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