British Men ‘Borrow’ Girlfriends’ Beauty Products

New research from the UK’s leading discount website has found that two fifths of men admit to borrowing their partner’s beauty products. Of this, the majority explained that they did so ‘in secret.’
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July 25, 2011 - PRLog -- As part of ongoing research into the beauty regimes of Britons, the UK’s leading discount website,, has conducted a study of 1,201 men and women aged over 18 to gauge men’s attitudes towards their own beauty regimes.

The study, conducted by, initially asked the male respondents if they had ever used their partners’ beauty products; to which two fifths, 41%, answered ‘Yes’. These men were then asked to explain if they had done so with their partner’s consent, to which the majority, 53%, answered ‘no.’

The men who admitted to using their girlfriend’s beauty products were then asked to select all that applied from a list of possible products that they had used in the past. According to the results, of the men who admitted to borrowing their partner’s beauty products, 73% had used their partner’s moisturiser, whilst 61% had used their razor.

Furthermore according to, over half, 57%, of the men who stated that they used their partner’s beauty products admitting to using their tweezers; a further 54% claimed to use their partner’s shampoo. Just over a third, 33%, also admitted to having used their partner’s ‘make-up’ in the past.

The women taking part in the study were also asked how they felt about their male partners borrowing their beauty products. One in three, 29%, of the female respondents who admitted that their partner used their beauty products ‘encouraged’ them to do so, whilst a further 12% explained that they ‘argued’ with their boyfriend when they discovered they had used the products.

Mark Pearson, Chairman of, said the following about the study:

“It is surprising to see that so many men pinch their partner’s products, as surely if they are that keen on maintaining their beauty regime they should buy their own products! However, when you consider that so many ladies encourage their fella to use their products then this is quite understandable. Many men still feel awkward buying products they deem to be feminine, so probably see sharing their partner’s as the easier option.  

He continued,

“A great way for ladies to encourage their partner into using their own products is to buy them some for a present. It is definitely worth checking out websites such as for some great deals on beauty products, particularly given how expensive toiletries can often be.”



For more information please contact Charlotte Horsfall of 10 Yetis Public Relations on or 01452348211.

Editor’s Notes

Mark Pearson, Chairman of is a regular media contributor regarding online shopping and the credit crunch. At 29, his personal worth is more than £30 million.

Mark was previously a trainee chef working for Gordon Ramsay at Claridges, London.

MyVoucherCodes has had sales exceeding £481m in the last year.

Consumer savings on online shopping via up from £28m in 2008 to £52m in 2009.
Source:Charlotte Horsfall
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Tags:Myvouchercodes Co Uk, Discounts, Vouchers, Beauty, 10 Yetis Pr Agency
Industry:Beauty, Lifestyle
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