July 25, 2011
-- Digital signage, active signage, electronic digital signage, or dynamic signs - no matter which term is used, it refers to electronic distributed messaging that is changing the way you advertise to, communicate with and influence your audience. Digital signage is a fast growing advertising media. In today's tech-savvy culture, many businesses are comprehending that static POP signage just doesn't have the impact it used to but dynamic sign software allows business-owners, digital content-creators and IT professionals the dexterity to remotely administer an unlimited number of networked display screens through a cloud-based portal. Advertisers are one of the main users of this burgeoning industry and with increase in popularity, the hospitality industry has caught on the fad and numerous new uses for the technology have come up.
Usually, small company-owners and privately-owned franchises will expend a ton of money printing and replacing menu items. This of course costs a lot of money and time, along with the use of expensive irreplaceable resources like paper and other such materials it takes to produce this signage. Digital signage system solves all these problems and more!
Instead of vinyl, plastic, and paper displays which are permanent, digital signage displays, as the name suggests, are full digital LED displays. They are also known as Digital Menu Boards. All stationary menus, display, and promotional images are electronic. Whenever there is a need to modify the menu, the store owners themselves (yes, no need of a specialized technician!) can press a few buttons on a laptop, even a simple desktop computer, and update the menu and/or signage. The only requirement is that the computer must have a user-friendly, comprehensive and reliable digital signage software system installed. Store Owners can also start and stop any promotion or new items automatically by a preset calendar.
These digital signs are better for the environment and present a cleaner, more tempting customer experience. Along with contributing to a revolutionary and innovative style appearance, they offer numerous other benefits including a more visually appealing environment. They are easier to read due to the bright High Definition display. One great advantage is that the same displays used for menus and promo items can also be used to host Videos, TV, Twitter, and the Web. Some other beneficial features are as follows: less costly than print, better control and organization, promotions are always on time, with superior scheduling and auto adjustments for breakfast, lunch, dinner, etc., menu boards can be touch controlled, save money and time on printing new promotions, One central command interface, or can be automatically updated regionally by corporate headquarter. It is also beneficial for the environment as no paper is used or wasted and less plastic and other materials used
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Resus offer forward thinking advertising solutions in the Digital signage market place. http://www.resusdigitalsignage.com