Samsonite launches packing tips videos

With over 10 million travellers expected through London’s biggest airport, Heathrow, in the next two months, Samsonite, the leading luggage provider for over 100 years, have created the ultimate packing tips videos.;
By: Katie Blake
July 25, 2011 - PRLog -- With over 10 million travellers expected through London’s biggest airport, Heathrow, in the next two months, Samsonite, the leading luggage provider for over 100 years, have created the ultimate packing tips videos – a definitive guide on how to pack for any occasion.

The four Samsonite packing tips videos will be launched today, and will be hosted and available for viewing on the Samsonite and John Lewis websites. The videos will be rolled out throughout the key summer months and will showcase practical packing hints and tips to satisfy everyone. Each video focuses on a different type of break; the overnight business traveller, the family getaway, weekend jet setters and the intrepid explorer.

Says Mark McGuigan, General Manager UK & Ireland: “With a third of Brits planning to travel over the next three months our customers are continuing to invest in key travel pieces. We pride ourselves on being at the forefront of luggage design and innovation and with this in mind we have collaborated with John Lewis to share our travel expertise.”

Says Kirsty Tye, John Lewis Fashion Advisor: “Knowing how and what to pack is a frequent dilemma many consumers face. Packing can often seem like a daunting task and one which is regularly left to the last minute. To aid confused travellers, we have shared our expertise to help de-mystify the art of how to maximise space and minimize creases, whilst still packing everything you need.”

McGuigan continues: “The videos feature some of our best selling lines, including the Cubelite made of Curv material – more commonly used in bullet proof vests, and the Corboba Duo featuring Advanced Hybrid Technology which combines the strength of a hardside case with the flexibility and expanding capacity of a softside case.”

Samsonite’s Golden Rules to Packing

1. Weight Check - Always check your airline’s weight restrictions and the luggage allowance before you leave to avoid hefty baggage fees. Once packed, weigh your case before flying to check it’s within your allowance.

2. Research your destination before you go - the temperature, facilities, and your plans all affect what you will pack.  

3. Avoid last minute panics – make a pile of what to pack a few days before. Make time to do any laundry or dry cleaning, charge items up or buy batteries.

4. Make a list - perfect as a checklist for repeat trips and also handy for coming home to make sure nothing is left behind. It also makes life a lot easier if your case goes missing in transit and you need to make a claim. Email it to yourself along with a scan of your passport and travel insurance documents – this way you will always have access to a copy.

5. Basic Packing Rules - There are two basic rules to adhere to regardless to whether you opt for the rolling or folding packing technique. These are:

+ Place heavy items at the bottom of your bag. This helps stability and avoids the heavy items crushing your clothes.
+ Always pack items maintaining a flat layer, use underwear, shoes and socks etc to level out. This is also a great place to put chargers and electrical items as they get some protection from the clothing on top. By keeping the packing surface flat, creasing is less likely.

6. Clothing – Consider packing clothing suitable for both the day and evening to minimise items or concentrate on one or two main colour palettes, so you can create a variety of outfits from few items and save vital space.

7. Entertainment – Pop toys and books in a carry on kids case which fits airline size regulations to keep children entertained. They will love being grown up with their own case!

8. Frequent Traveller - If you’re a frequent business or weekend traveller, keep a part packed case with basic essentials in eg. toiletries, chargers, underwear so you’re ready to go.

9. Security - Always lock your bag – it could invalidate your insurance if you don’t. If you’re flying to America you will need a case with a TSA (Transport Security Administration) lock so the security staff can check your case if they need to without breaking open your lock. Note down your lock code. A case is easily parted from a luggage label – always put a second one inside the case.

10. Crease free – Hang your shirts up in the bathroom when you arrive – the steam from the shower will remove any wrinkles.

To view the videos please visit:

Business Trip Packing -{0b632503-c682-4458-b60d-503b1016b14d}

Family Holiday Packing-{0b632503-c682-4458-b60d-503b1016b14d}

Weekend Break Packing -{0b632503-c682-4458-b60d-503b1016b14d}

Casual Traveller Packing -{0b632503-c682-4458-b60d-503b1016b14d}

For more information please call or email:
Imogen Fry, Account Manager
Rain Communications UK   Lisa Jermy, Marketing Manager
Samsonite UK
Tel: 020 7828 0118    Tel:  0208 561 4043


HISTORY: Samsonite was created in 1910 by entrepreneurial Colorado native Jesse Shwayder, and was first called the Shwayder Trunk Manufacturing Company. Shwayder quickly recognised the financial  opportunities in the growing luggage  market  due  to  the 'Gold  Rush', which saw more and more people traveling from coast to coast to seek their fortunes. With a longstanding history of breakthroughs in luggage development the brand has always been a leader in polypropylene suitcases and continues to develop a wide range of polycarbonate products.  A market leader renowned for innovation in luggage solutions, Samsonite launched its revolutionary Cosmolite range in 2008, featuring the ground breaking Curv material.
In 2011 Samsonite will introduce the B-Lite™ Fresh, its lightest ever softside suitcase.

FIRSTS: Samsonite is renowned for a number of ground breaking innovations.  These include the 1969 launch of the first Samsonite polypropylene case named Saturn® with injection-moulded shells.  This revolutionary design later became the most widely accepted way to produce modern hardside luggage.  In 1974 the first Samsonite suitcase on wheels named Silhouette® was introduced.  Then in 2008, Samsonite launched their lightest and strongest award-winning luggage range, Cosmolite, made famous for its innovative Curv material.  

TODAY: Samsonite offers its customers hundreds of product lines in 55 countries in EMEA and in over 120 countries across the world.  

The official Samsonite YouTube channel can be found at: and
© 2011 Samsonite IP Holdings S.àr.l.
Samsonite is a registered trademark of Samsonite IP Holdings S.àr.l.
Curv is a registered trademark of Propex Operating Company, LLC
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