The Green Sheikh is ECOFFEE’s worldwide Goodwill Ambassador

Signed the mutual commitment between the Green Sheikh and the Italian entrepreneur Norman Cescut, founder of DESITA and ECOFFEE, for the global spread of sustainable business practices
Green Sheikh presenting ECOFFEE in Abu Dhabi
Green Sheikh presenting ECOFFEE in Abu Dhabi
July 25, 2011 - PRLog -- A meeting between HH Abdulaziz Al Nuaimi, also known as the Green Sheikh and the Italian entrepreneur Norman Cescut, founder of DESITA and creator of the ECOFFEE project for sustainability in the Retail, Ho.Re.Ca and Hospitality business, took place at the end of May 2011 in Ajman (UAE)  resulting in a collaboration agreement between the two parties that has as its goal the dissemination of sustainable business practices globally.
In a official letter, the Green Sheikh offered to act as Goodwill Ambassador for the ECOFFEE project supporting it "“wherever our activities will bring me, accordingly to your values and mission”.
The Green Sheikh is certain that ECOFFEE "“will help our youth and entrepreneurs worldwide to approach what both of us (the Green Sheikh and Norman Cescut n.d.r.) decided to call sustainable entrepreneurship”.  The Green Sheikh has also honored Norman Cescut and his company DESITA  by considering “.. yourself (Norman Cescut) and your Company, as a gateway to be my representative in sustainability business”.
The support offered by the Green Sheikh has become real during a recent meeting organized by young Entrepreneurs in Abu Dhabi, whom he introduced ECOFFEE to, creating enthusiasm and generating a strong interest, testified by the many requests that followed.

“Our industry is experiencing a time of general change originated by the recent economic crisis and by new trends: sustainability and technological applications first” states Norman Cescut. “ECOFFEE integrates these new trends within a platform of services, products and projects that generate new jobs and a better future, starting with the idea that a more participatory, more accountable and sustainable shopping experience is the key for being able to spread the sustainability and responsibility culture”.
Source:Norman Cescut
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