 IZEN marketing Announces Free B2B Telemarketing e-Book on Best PracticesNew eBook highlights the issues and best practice for results led business to business telemarketing - to accelerate sales leads and improve demand generation.
By: Norman Bowe July 24, 2011 - PRLog -- IZEN Marketing Limited today announced the availability of a new e-book, entitled the “The Definitive Telemarketing Toolkit” designed to address the key opportunities around b2b telemarketing.
The free e-book outlines key issues that organizations need to address to significantly improve the return on investment that telemarketing can offer in a business to business setting and is available for download at http://izenmarketing.com/ The paper encapsulates years of best in class b2b telemarketing practice and highlights how companies can mine through the potential pitfalls to ensure they are building both an effective and an efficient telemarketing strategy. "Telemarketing is already an important component of the lead generation mix of many business to business companies” said Norman Bowe, CEO of IZEN Marketing Limited. “However, with the increased thirst at the boardroom to justify every level of investment and with the increased level of competitiveness across all industries, it is important for organisations to re-examine each and every level of their demand generation activity. This e-book captures the salient elements that companies need to consider when either designing an in-house or commissioning best in class b2b telemarketing through a third party.” The Definitive Telemarketing toolkit covers areas such as clear goals and objective setting, data planning and segmentation, proposition and script development and measurement of progress against plan. The original version of this press release can be found at http://izenmarketing.com/ # # # About IZEN Marketing Limited IZEN Marketing delivers results-led b2b telemarketing, demand generation and outsourced marketing automation services to clients across the globe. Our commitment is to the end goal - to intensify your sales results. Our services span that complete lead generation cycle from lead to sales closure. End
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