SparkQuest Mobile Rewards Platforms Launches on POSitouch

July 22, 2011 - PRLog -- The Albert is also SparkQuest’s inaugural installation on the POSitouch point of sale platform, one of the major terminal programs used in restaurants and hospitality venues. SparkQuest CEO Catherine Tabor explains that “our ability to provide businesses with a mobile promotional platform integrated directly into their point of sale system makes SparkQuest unique in the exploding mobile services market. SparkQuest closes the loop for businesses by tracking every consumer touch point, from initial exposure to a product or brand all the way through to the point of purchase.”

SparkQuest provides local and national brands and channels a flexible platform for engaging with current and future customers via their smartphones. After registering for the service at www.sparkquest.com, users have the option of viewing nearby businesses running promotions or searching for venues by location, distance or category.

For business owners, transacting SparkQuest redemptions via their POS terminals makes promotions easy to implement, while addressing the key challenge of location-based marketing —tracking real-time, individual consumer behavior and deal redemption data.

SparkQuest customers visiting The Albert receive a 10% discount on their first visit, beginning their progress towards a reward of 40% off their lunch or dinner tab. The platform offers more than just discounts. Subscribers will find a variety of Quests in their explorations of Atlanta, including trivia contests and businesses using the platform to make charitable donations on behalf of their customers.

About Sparkfly:
Founded in 2001, SparkQuest’s Atlanta-based parent company Sparkfly is a leading provider of solutions that capture consumer purchase data and provide immediately redeemable consumer offers. It is the only solution that permits the creation and distribution of personalized offers via the web or mobile devices, redeemable at the point of sale. This patented, cloud-based technology delivers highly efficient and sophisticated promotional campaigns using existing POS systems without additional in-store hardware or software.

Sparkfly recently secured $2.5 million in funding for the rollout of the SparkQuest smartphone platform.

To learn more about Sparkfly's customized promotions platform, visit http://www.sparkfly.com.

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