Teko Socks Hires Wasatch Reps as new Extended Rocky Mountain Sales Agency

July 21, 2011 - PRLog -- Teko Socks announced today the hire of Wasatch Reps for sales representation in the Extended Rocky Mountain region, which includes Utah, N.M., Colo., Wyo., Idaho and Mont.  

Wasatch Reps is comprised of Sandy Brown, principal, Pete Swenson, associate, and Lora Smith, office manager.  The Wasatch Reps crew has over 35 years experience in outdoor industry retail.  The main office is in Salt Lake City, Utah, with a second office in Summit County, Colorado. This allows effective and efficient service to more than 350 active retailer accounts in the region. Wasatch Reps also represents Dynafit, Salewa, Atomic, Pacific Outdoor Equipment, ABS, Travel Chair, Baledeo USA, and Laken.

“We are thrilled to bring the team at Wasatch Reps into the mix for Teko sock’s growth and dealer support for the Extended Rocky Mountain region,” said Greg Garrigues, president Teko-USA. “Wasatch Reps has a wealth of experience, a deep bench of talent, and a nearly endless list of great retailer relationships.  With this, they will invariably elevate our promise for stellar dealer support and growth in this key region.”

“Teko Socks has a unique proposition with its performance socks that are both technical and sustainable,” said Sandy Brown of the Wasatch Rep group. “We look forward to helping further their current momentum in the region and continue to support their growth strategies and synergies.”

To contact Wasatch Reps, please visit www.wasatchreps.com.

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About Teko Socks
Teko socks launched in 2004 with a core goal in mind: to create the best socks on the planet that are also the best socks for the planet. With that mission guiding the way, Teko has been a truly innovative leader in the category, creating both performance and sustainable socks. The company has valued a balance between performance and reducing their carbon footprint, and continues to lead the industry not only through its sustainable manufacturing and sourcing, but also by innovating wool as a performance fiber with these incredible wool blends, such as their recycled tekoPOLY fiber is made from 100-percent post-consumer waste, like plastic bottles.

Teko socks are knitted in the U.S. using 100-percent wind-power, and the offices are powered by solar. Read more about Teko Socks at http://www.tekosocks.com and Hyalite Outdoor Group at www.hyaliteoutdoorgroup.com