Muscle Beach® Turns Industry’s First Ever Triple Play

July 20, 2011 - PRLog -- Wilbraham, MA, July 20, 2011 -- Muscle Beach®, the iconic fitness brand that single-handedly jumpstarted the fitness revolution, has become the first fitness franchise in history to have three different types of fitness clubs in operation at the same time.

Earlier this year, the brand scored the industry’s first ever double play; two different club models, a compact fitness center and an athletic club, in simultaneous operation. With the recent addition of a fitness center to go along with the other two, the company has now become the first franchise to operate three concurrent, yet different club formats.

According to Founder and Chairman, Danny Lucien “The Solution” Tschirret, “It’s only a matter of time before we add a personal training studio and score the industry’s first ever quad play.”

Given all the different types of fitness club models on the market, Muscle Beach® remains the only chain that brings them all together under one name.

He adds, “Other brands may control a very small niche or market segment, but due to a lack of vertical integration, they simply can’t dominate the industry top to bottom the way we do.”

To open a new Muscle Beach® fitness business or convert an existing one to their prestigious brand, call 413-575-5320 or visit http://www.musclebeachbrand.com.

About Muscle Beach®
An American institution and fitness icon, Muscle Beach® is owned by United States-based Muscle Beach, Inc. With operations in more than 50 countries, they are the world's largest fitness promotion. More than 75 years ago, Muscle Beach single-handedly jumpstarted the fitness revolution; the movement that led to the eventual establishment of Gold's Gym® and a number of other well-known fitness chains.

Contact :
Daniel Tschirret, MBA
Muscle Beach, Inc.
2141 Boston Road
Wilbraham MA 01095 USA
413-575-5320
licensing@musclebeachbrand.com
http://www.musclebeachbrand.com

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