AgroTech Foods enters into Ready to Eat category

July 20, 2011 - PRLog -- New Delhi, June 20, 2011: AgroTech Foods Ltd. today marked its entry into the Ready-to-Eat category with the launch of its exciting new range of Sundrop 10 min Yummeals. Sundrop Yummeals is now available in retail outlets across Delhi, Gurgaon, Noida, Kolkata, Mumbai, Pune, Ahmedabad, Bangalore, Hyderabad and Chennai. Sundrop Yummeals is a complete Ready-To-Eat meal solution, which will further revolutionize the food retail market in India.
Masterfully blended Sundrop Yummeals are authentic recipes without preservatives. Sundrop Yummeals is launched in all time favorite dishes - Dal Tadka, Aloo Mutter, Palak Paneer, Chana Masala, Methi Malai Mutter and Kadhi Pakoda. Each dish pack comes with the rice combination, making it a complete meal. Retort Technology helps to retain Nutrition and freshness and also provides longer shelf life, which makes Sundrop Yummeals a healthier and tastier food option, priced at Rs.35-45.  
On the new launch, Mr. Sachin Gopal, President and CEO of Agro Tech Foods, said, “We are very excited as we foray into a new category today. This is in line with our commitment of bringing best in class products to serve the Indian customers.”
“The ready–to-eat market is a fairly new concept, however, will soon be one of the fastest growing sectors in the India food retail sector and holds immense potential. We are positive that Sundrop Yummeals will strike an instant chord with our customers”, he further added.
“Sundrop Yummeals is aimed at providing healthy home like cooked food without any preservatives. Sundrop 10min Yummeals is a boon to students who are staying away from their families and working professionals looking for quick and affordable healthy food options” he further added.
Retort Technology
A retort Ready-To-Eat food has the advantages of being sterile, possessing long shelf life and retains Nutrition and Freshness without preservatives. The Retort packages have a thin profile and a high ratio of surface area to volume. Heat, thus penetrates the food much more quickly. This avoids overcooking and makes the food tastier as well.

About AgroTech Foods
Agro Tech Foods Ltd (ATFL) is a public limited company engaged in the business of marketing food and food ingredients to consumers and institutional customers. It is affiliated to ConAgra Foods, Inc. of USA, which is one the world's largest food companies.
AgroTech Foods Ltd. markets Sundrop Refined Oil, which is the largest brand in the premium segment of the refined oil consumer packs. Sundrop Refined Oil is available in 5 variants to Indian consumers.
Led by the flagship brand, Sundrop, Agro Tech Foods Ltd has expanded its brand portfolio through innovative and healthy offerings such as:
Sundrop Peanut Butter, Act II Popcorn, Healthy World – Frozen peas are other quality products from AgroTech Foods Ltd. portfolio.

For further information, please contact:
Neha Singhvi
Corporate Voice | Weber Shandwick, New Delhi
nsinghvi@corvoshandwick.co.in
+91 9811056927