July 19, 2011
-- With so many social networking sites in the internet today, it is not surprising to know that many business owners still prefer to build their own social networking website. This is of course to make sure that the social networking site is built specifically for his business and follow its marketing strategy and as well as to gain control of all the social media data within the site. With the advanced technology that we are enjoying nowadays, it may not be very easy to create a social networking design that has all the above-mentioned features but it sure is possible and certainly achievable.
The foremost thing to do is to decide whether the site would cater to a specific niche or for general interest. For most businesses, a specific niche is chosen – one that talks more about the company'
s product and services. It should also be considered whether the site would be opened or closed; meaning, can anybody join the site or should it be by invitation only? The social networking design must also consider the ease and convenience of updating the site's content. Social networking thrives on updates and so time and effort should be devoted to make sure that contents in the site are updated aside from being interesting and engaging.
A social networking site should also have features and functionalities that are helpful to the members. Look at the features of several popular networking sites online and choose those that will be very useful for your prospect site visitors. The social networking design should allow addition of more sophisticated functions as the site expands but at the start, it is better to start with the most basic functions. Another important factor to consider is security. Optimum control should be given to the owner of the site where he is allowed to stop whatever untoward activity that is happening inside the side and filter all information therein to make sure that nothing is detrimental to each member and the whole business as well.
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