Citizen Watches Unveils Major Retail Expansion Across The Middle East
World-leading watch manufacturers targets 70 stand-alone POS across UAE and Saudi Arabia by 2013 in order to beef up regional retail presence
Speaking at the launch of the new store, Mr. Noboru Yamaguchi, General Manager of the Middle East office of Citizen Watches Gulf Co. said: Since we successfully started our retail operations in the Middle East with the opening of our first exclusive store in Lamcy Plaza, Dubai in 2009, we have continued to increase our presence across this market with several stores in the UAE, KSA, Oman and Egypt”.
Speaking about the company’s future expansion strategies, Yamaguchi said: “The company plans to open several more points of sale in both the UAE and Saudi Arabia. In the UAE we will open two more stores this summer, the first in Dubai Mall and the second will be in Central Souq in Abu Dhabi. In Saudi Arabia, we have opened 3 stores so far this year and we will add five more stores before the end of the year. In total we plan to add 20 more stores in UAE and 50 stores in KSA by 2013.”
“The exclusive store helps to give the customer a better understanding of the brand and its offering. This concept has proved to be very successful in many markets, especially in China and South East Asia. In China, Citizen currently operates 1010 exclusive point of sales and plans to take the number to 1100 by the end of 2012,” Mr. Yamaguchi added.
As the names ”Citizen Watch” or “Citizen Group” state, our policy is to provide the best products and services to all “citizens”
For more information, please contact:
BIZ COM - For PRoactive Communications
P.O. Box 48889
Dubai - UAE
Tel: +971 4 332-0888
Fax: +971 4 332-0999