Vimto welcomes Ramadan with multimillion-riyal media campaign

Number-one Ramadan drink reaches out to families with launch of ‘The Sweet Storyteller’
By: Asda'a Burson Marsteller
 
 
Vimto Cordial
Vimto Cordial
 
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* Vimto Saudi Arabia
* Sweet Story Telling

Industrys:
* Food
* Consumer
* Deals

Location:
* Saudi Arabia

July 16, 2011 - PRLog -- Dammam, Saudi Arabia; July 16, 2011: Vimto, manufactured by Saudi-based Aujan Industries, today revealed its multimillion-riyal 2011 media campaign themed ‘The Sweet Storyteller’ as the leading cordial drink prepares for its largest Ramadan to date, celebrating more than 80 years as a household favorite within Middle Eastern homes.

Vimto sold more than 25 million bottles in 2010, with the Ramadan period receiving the highest sales for the popular cordial, making it the leading drink of choice during the Holy Month.

‘The Sweet Storyteller’ media campaign will see the popular Ramadan drink transform into a narrator reliving the memories and priceless Ramadan moments through the eyes of Vimto, collected from generations of memorable gatherings and celebrations.

“Vimto is more than just a drink that accompanies breaking the fast during Ramadan. Through its long heritage in the region, the drink has become a symbol of sharing and being with family,” said Anwar Zaman, VP Marketing, Aujan Industries.

“The drink has been a family member for generations and has witnessed special moments, which the media campaign will bring to life by Vimto reliving the many chit-chats, sharing of stories, Iftars, Suhurs, and friends get-togethers and celebrations it has been part of,” added Zaman.

‘The Sweet Storyteller’ pan-Arab media campaign launches on Saturday, July 16, across a range of media, including TV, outdoor, online and print.

-ends-

About Aujan Industries:
Aujan Industries – established in 1905 – is the largest privately-owned, independent soft drink company in the Middle East. Operating in more than 50 countries, the company has more than 2,500 employees, a turnover of over US$800 million, and is ranked among the top 100 companies in the Kingdom of Saudi Arabia. Aujan Industries’ well-established own brands include Rani, Barbican and Vimto.

For further information, please contact:
Liam Turner / Nicholas Nesson
ASDA’A Burson-Marsteller
Dubai, UAE
Tel: 971-4-3355969
Fax: 971-4-3356080
E-mail: l.turner@asdaa.com / n.nesson@asdaa.com
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