Merging the Arab tradition with sustainable innovation in the first Arab sustainable pastry shop

The pastry shop project will be designed by DESITA, an Italian company leader in the services for the Retail and Ho.Re.Ca business, for an important Arab food chain not yet to be disclosed
By: Norman Cescut
 
 
Tradition and innovation in Ryihad's pastry shop
Tradition and innovation in Ryihad's pastry shop
July 18, 2011 - PRLog -- Developed over an area of about 350 square meters, this new pastry shop concept will include an innovative sale formula and it is set to  generate great interest and attention not limited to the Arab area only. This first concept will show a unique sales formula and a perfect blend of local traditions and habits, an innovative interior design and a new way to intend the coffee shop area and the “single” (reserved to men) and the “family” rooms - in Saudi Arabia, food shops with catering facilities are required to have specifically reserved entrances, men-only sitting rooms and other ones for women and families.

Furthermore, the concept is going to be developed following sustainability guidelines, the ECOFFEE  by DESITA http://www.ecoffee.it/eng/progetto.php guidelines, as per the use of materials, equipment, products and sustainable solutions.  The combination of the new business formula and of the ECOFFEE guidelines applied to this first pastry shop will be next used in all the other chain branches, so that to make it a point of reference for the sustainability trend in a geographical area more and more sensitive to this issue.
“This important client has been collaborating with us for many years and his trust has always been rewarded allowing his company to be a trend setter one in his area of business” says Norman Cescut, founder of DESITA http://www.desita.it  “His willingness to embrace sustainability in this new sales formula will grant him a sure competitive advantage. It is a honor for us to collaborate with such of farsighted and open minded client.”
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