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How Much Do sponsors Spend On Professional Golf Players?
As we all know, one of the most important marketing plan of every brand golf manufactuers is sponsorship on professional golfers. Do you know how much is that?
Hat: $ 75,000 at least
Usually the advertising of player's hat will be left to sponsors. Considering it is striking enough and easy to catch other’s notice, that small area in front of the hat is quite valuable.
Half of the overall sponsorship cost will be spent on hat advertising. Nike pay $ 2.9 million every year on the small logo of Tiger’s hat. The Mizuno logo on Luke Donald’s hat also costs $ 1 million per year. However, if he win the Masters, then this price will quadruple.
We also notice the side and back of the hat will have advertising, but the price is much cheaper. The side advertising cost is about half of cost on the front.
Right cuff: 10,000 -1 million U.S. dollars
Advertising costs on the right cuff is cheaper than that on the left, because the opportunity to be explosed is lower. However, when the exposure at the moment of shots also allow some sponsors are willing to pay for it. Left handed players’ right cuff costs a million dollars.
Breast pockets: a minimum of $ 25,000
For unknown players, this sponsorship will be not costy, but for Donald, it is at least $ 25,000.
Shoes: 10,000 - $ 30,000
The sponsorship fee on golfers’ shoes is relatively low, because we can only notice that when golf players encounter obstacles in the whole tour.
Collar: up to $ 650,000
Jim Furyk and the Johnnie Walker company signed a three-year contract. The amount is up to 200 million dollars. And that is only for men's logo, while the most famous wine logo is not included. To stay on top, Callaway Golf also promise to pay a large sum to a player who won with their new released Callaway Razr Hawk Driver.
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