News By Tag
* viral media
* branded entertainment
* More Industries...
News By Place
Director Matthew Egan Joins Filmworkers, Chicago
Branded content specialist Matthew Egan to head new production unit focused on web content and other new media.
Egan spent the past five years at the Chicago production studio Foundation and prior to that spent two years at Digital Kitchen. He began his career as an editor at Cutters. His notable recent work includes several web, broadcast and in-store projects for Target. Among those is a stop-motion campaign promoting the store’s reusable bags and Earth Day event. He also directed a viral video for POM Wonderful in which a man dressed as an orchestra conductor gives an elaborate demonstration of how to open a pomegranate. In addition to directing, Egan often conceives, writes and edits his work.
Egan notes that joining Filmworkers gives him access to a broad range of production resources, including visual effects and color correction. He also hopes to take advantage of the company’s sales reach to broaden his clientele. “Filmworkers has a great reputation and always sets the standard for quality,” he said. “It’s a great opportunity.”
Filmworkers president Reid Brody said that Egan’s arrival is part of the company’s plan to offer companies and ad agencies a one-stop production solution. “We’ve developed a network of creative boutiques within Filmworkers. Matt is another piece in that puzzle—he takes us into a new and growing area of production with Filmworkers MC. It’s another service that our clients are demanding.”
# # #
Filmworkers is located at 232 E. Ohio St. Penthouse, Chicago, IL 60611. For more information, call (312) 664-9333 or visit www.filmworkers.com.