Director Matthew Egan Joins Filmworkers, Chicago

Branded content specialist Matthew Egan to head new production unit focused on web content and other new media.
By: Filmworkers
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* Commercials
* Viral Media
* Branded Entertainment

* Commercials
* viral media
* branded entertainment

* Chicago - Illinois - US

July 13, 2011 - PRLog -- CHICAGO—Director Matthew Egan, a specialist in branded entertainment and other new media content, has joined Filmworkers as part of its newly-formed production division Filmworkers Media Content. Egan has directed web-based projects for a number of national brands including Target, POM Wonderful, Geico and Chicago-based designer Agga B. At Filmworkers MC, he will pursue similar work and will also team with Filmworkers and its affiliates Vitamin and Giannini Creative to provide packaged creative services for broadcast and interactive.

Egan spent the past five years at the Chicago production studio Foundation and prior to that spent two years at Digital Kitchen. He began his career as an editor at Cutters. His notable recent work includes several web, broadcast and in-store projects for Target. Among those is a stop-motion campaign promoting the store’s reusable bags and Earth Day event. He also directed a viral video for POM Wonderful in which a man dressed as an orchestra conductor gives an elaborate demonstration of how to open a pomegranate. In addition to directing, Egan often conceives, writes and edits his work.

Egan notes that joining Filmworkers gives him access to a broad range of production resources, including visual effects and color correction. He also hopes to take advantage of the company’s sales reach to broaden his clientele. “Filmworkers has a great reputation and always sets the standard for quality,” he said. “It’s a great opportunity.” Egan added that he is particularly intrigued by the possibilities of collaborating with the creative teams from Vitamin and Giannini Interactive.

Filmworkers president Reid Brody said that Egan’s arrival is part of the company’s plan to offer companies and ad agencies a one-stop production solution. “We’ve developed a network of creative boutiques within Filmworkers. Matt is another piece in that puzzle—he takes us into a new and growing area of production with Filmworkers MC. It’s another service that our clients are demanding.”

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Filmworkers is located at 232 E. Ohio St. Penthouse, Chicago, IL 60611. For more information, call (312) 664-9333 or visit
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