Author to Deliver Advertising Crash Course to Coachella Valley Business Owners

July 14, 2011 - PRLog -- Drew Eric Whitman, author of the best-selling business book CA$HVERTISING, will be delivering his nationally acclaimed 3-hour advertising training to help local business owners stimulate sales.

“Boosting your ad response is easier than most people think… even in this tough economy,” said Whitman, “by using the powerful techniques of today’s most successful ad agencies. These little-known principles of copywriting and design are based on consumer psychology and are backed by decades of testing, so they work for any product or service, for businesses of any size.”

According to Whitman,  not one in a hundred businesspeople knows what it takes to create ads that motivate people to buy. “For example,” he explained, “few know that up to 83% of people read only headlines and nothing more… that captions under photos get 200% greater readership than non-headline copy… ads with sale prices draw 20% more attention… four-color ads are up to 45% more effective than black-and-white ads, and many other little-known facts and principles.”

“In fact,” Whitman continued, “many businesspeople think that to create an effective ad, all you need are some pretty pictures and clever copywriting. That’s wrong!”  He explained that many of today’s most effective ads—including newspaper ads, brochures, sales letters, flyers, websites, emails and others—use dozens of scientific principles of advertising psychology that grab people’s attention… cause them to read more… and motivate them to respond. “Best of all,” he said, “these techniques don’t cost a penny to use, although ad agencies and consultants charge their clients thousands of dollars to employ them professionally.”

The three-hour crash-course includes more than 150 visual examples and will teach participants how to craft persuasive sales messages for any product or service. Topics include the psychology of ad copy, design, positioning, color, pricing, and more. The event takes place 9am to 12pm at two locations: Palm Desert on September 6 at the Embassy Suites, and Palm Springs at the Riviera Resort on September 29. Seating is limited at both locations. For more information, visit:  http://www.cashvertisingcrashcourse.com/coachella

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For more than 28 years, advertising consultant and trainer Drew Eric Whitman—a.k.a. Dr. Direct!™— has been teaching small business owners worldwide how to increase their sales by incorporating little-known advertising agency techniques and psychology. His work has been used by companies ranging from small retail shops to Fortune 500 companies, including: Day-Timers, Advertising Specialty Institute, American Legion, Texaco, and Combined Life Insurance Company of America. He is the author of CA$HVERTISING: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone (Career Press). www.Cashvertising.com.