Reason Clothing Spring/Summer 2011 lookbook

Reason Clothing unveils this season's 2011 spring/summer lookbook- We might already be in the thick of summer, but it's never too late for a quality look book from your favorite brand, right?
 
 
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Reason Clothing
Go Love Your Own City
Philip Bassis
Jonathan Price Totaro
Dj Price
New York City
Streetwear
Brand

Industrys:
• Streetwear
Fashion

Location:
New York City - New York - US

July 12, 2011 - PRLog -- Today we present a detailed look into the Reason Spring / Summer 2011 collection along with a preview of some Reason early Fall 2011 pieces as well. Described by founders Philip Bassis and Jon Totaro as ‘A tight lineup of strong graphic tees, accessories, light jackets, fleece, and our first custom tank top’, the collection features the re-release of the popular Reason Script Logo Tees ($30), a DOPE tank top ($29), French Terry Solid Hoods ($79), and the highlight of the collection, the Reason Commanders Sunglasses (available in Matte Black and Tortoise, $90). As always, Reason utilized the unique finishing and washing details, top quality fabrics, and contemporary silhouettes that the brand is known for. The collection was shot in-studio by New York City photographer Larry Schwarz and features models by Request NY.

Founded in 2004, Reason Clothing is a full fledged menswear line committed to producing independent, quality, New York City based clothing. The brand’s range consists of t-shirts, caps, woven shirts, knitwear, premium denim, outwear, and accessories. Every piece of clothing released under the Reason Clothing label is designed, crafted, and inspected to ensure a quality product that can be enjoyed for years to come. Items are produced in very limited quantities and pieces comes individually numbered.

Since their inception almost six years ago, Reason has opened over a dozen temporary pop-up shops around the country, and has been featured in such media as The New York Times, Antenna Magazine, Complex, URB, BPM, The Source, FHM, iD, LTD, and Mass Appeal. The brand is also a favorite amongst celebrities like Kid Cudi, Maino, The Cool Kids, Rusko, A-Trak, Wale, and the late DJ AM. Reason Brand products are currently stocked in over one hundred boutiques worldwide, and available online exclusively through the brand’s Online Store at www.reasonclothing.com.

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Founded in 2004, Reason Clothing is a full fledged menswear line committed to producing independent, quality, New York City based clothing. The brand’s range consists of t-shirts, caps, woven shirts, knitwear, premium denim, outwear, and accessories
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