Calypso 'Press and Protect' Helping Consumers Be Safer This Summer

July 25, 2011 - PRLog -- With studies from Cancer Research UK claiming that malignant melanoma will become the fourth most common form of cancer (in terms of incidence) by 2024  it is no surprise that people are becoming more cautious about their sun exposure. There has been an increasing amount of news articles surfacing about the dangers of poorly applied sun cream, and some SPF factors not being high enough to offer adequate protection. As consumers we can find ourselves intimidated and confused by what protection we should be using, and how we should be accurately applying it.

In a recent BBC NEWS Health article, the Guidelines for the National Institute for Health and Clinical Excellence stated, “SPF 15 is sufficient if applied adequately.” , but unfortunately so many of us sun lovers are not applying adequate amounts of sunscreen! What we may not realize is that an insufficient amount of sunscreen decreases the effectiveness of the product – so suddenly our SPF 15 is not providing us with the protection stated on the bottle, and our risks of sun exposure are increased!

Being in the sun (in moderation and while protected) is good for us, as the body needs Vitamin D.  While we should have a healthy respect for the sun and the damage it can cause to our bodies, we should not live in fear there is nothing we can do to protect ourselves and that we are doomed to a summer inside if we want to protect our skin.

In an effort to increase people’s awareness of the amount of sunscreen they actually need to apply to get adequate protection, Calypso the brand has developed a product that measures exactly how much sun lotion should be applied to each body part. This Calypso ‘Press and Protect’ Lotion measures out a precise amount of sun lotion with every pump , and each body part is listed along with the appropriate amount of pumps needed to cover them safely.

The Calypso ‘Press and Protect’ chart eliminates confusion and ensures that the consumer is correctly protected. It is the only product available that uses the unique pump system to accurately measure amounts of sunscreen, and is a foolproof way, when applied correctly, to avoid burns this summer.

To find out more about Calypso’s Press and Protect and other products visit http://lincocare.com/Brands/Calypso/ or follow us on facebook at www.facebook.com/CalypsoSunProtection or on twitter at www.twitter.com/LincoCare.

You can email us at marketing@lincocare.com or call on 0161 777 9229.

 http://www.sunsmart.org.uk/about-sunsmart/pastcampaigns/
 http://www.bbc.co.uk/news/health-13601433, 2011-06-23