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Henry Ford Village Launches New Brand Campaign
Henry Ford Village, Michigan’s largest Senior Retirement Community, is launching a new brand campaign. The campaign, which carries the theme-line “You’ve Earned It” will launch with Television and begins airing July 11th.
By: Stan Clouse
Located in Dearborn, Mich., Henry Ford Village is Michigan’s most popular Senior Retirement Community. Situated on 35 acres and the birthplace of Henry Ford, they have over 1,000 residents, multiple dining rooms, bank, fitness center, swimming pool, convenience store, salon, transportation and everything in between to provide for retirees. They also provide Assisted Living, Skilled Nursing and a Rehabilitation Center.
The campaign and commercials that will begin airing in July were developed by Michigan based advertising agency, DRIVEN. “For us, this is a very rewarding category to be in,” says Chief Creative Officer, John Cymbal. “This is an audience that has worked hard their entire life – raised their families – been there done that – now it’s time for them to sit back and enjoy life.” Cymbal says the “You’ve Earned It” theme-line is a simple compliment to people that deserve to live the retirement life adventure to the fullest.
“Henry Ford Village is a fabulous place for seniors to thrive,” says Life Care Services Director of Senior Housing Marketing and Sales, Cindi Nelson, “There’s such a wow-factor in everything Henry Ford Village has to offer and I think we’ve captured that for people to see with our new campaign and brand identity.”
Please see following link to view one of the spots - http://www.youtube.com/
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Henry Ford Village is managed by Life Care Services, the nation's leading developer and manager of senior living communities, with nearly four decades of experience. Based in Des Moines, IA, Life Care Services currently works with over 100 for-profit and not-for-profit communities nationwide. For more information, please visit the www.henryfordvillage.com or contact Stan Clouse at (313) 584-1000.