Calling All Designers: Joe Zee’s Sundance Series “All On The Line” Utilizes is acting as a preliminary recruiter for the second season of Sundance Channel’s hit show “All On The Line” with celebrity stylist and ELLE Creative Director Joe Zee.
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Joe Zee
Liza Deyrmenjian
Fashion Designer
Reality Television

• Design


July 8, 2011 - PRLog -- New York, NY- is acting as a preliminary recruiter for the second season of Sundance Channel’s hit show “All On The Line” with celebrity stylist and ELLE Creative Director Joe Zee.

The producers are looking to the AFINGO community, full-to-bursting with design talent, to populate the successful show’s line up for their next season. Utilizing their extensive online community, AFINGO is reaching out via social and electronic media to let their members know about the opportunity. Their on-staff experts will be pre-vetting the potential candidates, passing along to the show’s producers only those that the AFINGO team considers to be the best fit for the show.

AFINGO’s Co-Founder and CEO, Liza Deyrmenjian, appeared on Season One of the show as a production and business expert. She was called in to help designer Dana Maxx modify her designs in order to reach a price print more palatable for her target market. Says Joe Zee, “Liza’s considerable wisdom and no-nonsense delivery helped Dana wake up to the reality of how to successfully run her business.”  

“All On The Line” is looking for talented and creditable New York based apparel designers (womenswear, menswear, and any other clothing) who have had success in the past but have fallen on hard times and need a second chance to keep their dream alive. Joe Zee will work one-on-one with each designer and their team and use his market savvy, positive spirit, and a little tough love, to get their businesses back on track. The show is NOT a competition show, and is focused on already established designers.

New York based designers who think they have what it takes to work with Joe Zee and value the opportunity to successfully transform their business should become members of in order to be considered and email regarding the opportunity. AFINGO will promptly reply with next steps.

“This is just one of the special industry opportunities to which AFINGO members have access, says Deyrmenjian. “We look to provide our community with unique platforms for success.”  

About Liza Deyrmenjian
Vancouver native, Liza Deyrmenjian is an accomplished production expert in the fashion industry.  A pioneer with two manufacturing companies under her belt at an early age, Liza specializes in developing fashion businesses into long-term and thriving careers.  Providing essential insight to up-and-coming entrepreneurs across the country, Liza has spoken at large, high-profile events like MAGIC, Toronto Fashion Week, and the World Fashion Fair, in addition to establishing her own series of two-day seminars.  Liza’s latest venture,, is the web’s first fashion aggregate, which translates her knowledge and expertise online.

About All On The Line:
Joe Zee - Creative Director for Elle - is always one step ahead of the trends. Now, Joe is using his style smarts and eye for detail to guide struggling fashion designers back on the road to success. With insider savvy, a positive spirit, and a double dose of tough love, Joe inspires these listless labels to rekindle their creative fire and stay true to who they are.  This just may be their last chance to transform cutting room concepts into rack ready fashions.

Kristin Klonoski/LLR Consulting
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Tags:Joe Zee, Elle, Afingo, Liza Deyrmenjian, Sundance, Fashion Designer, Design, Reality Television
Industry:Fashion, Design, Entertainment
Location:United States
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