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Follow on Google News | Atlanta-based Jersey Girl Sports help Brands Tap into Lucrative Female AudienceCo-Founders Help Sports and Major Brands Connect to Valuable Female Audience through Consumer Engagement
Embarking on two successful years as sports content creators and aficionados, Jersey Girl Sports have worked with brands such as Toyota, Black Enterprise, Sony, NFLPA, the137th Kentucky Derby and Macy’s to engage the female audience using sports as its platform. It was not long ago when marketers had to choose between soap operas and the NFL when putting together media allocation plans to attract women, but now with soaps being a thing of the past, women comprise about one-third (34%) of the adult audience for sport event programs. According to a 2009 Nielsen report, female viewership increased at least 2% each year during each of the last six Super Bowl games. With those types of attention-getting facts, Jersey Girl Sports is a prime ally when tapping into a female-centric audience of sports lovers. Launched in June 2009, Atlanta-based Jersey Girl Sports was created by two best-friends who were determined to take their love, passion and knowledge for sports to other women like themselves. The company tag says “Where Women and Sports Meet on Our Terms” is the exact feeling that Angela Davis and Marcelle English, the founders, want this niche medium of female fans to experience when coming to Jersey Girl Sports. “We understand the power and influence that women have in sports and thus create opportunities to capitalize on the strengths and value they bring to the industry,” shares English. “Through this powerful medium we are not only able to feature a brand’s product or service in our creative, but use it in an actual lifestyle scenario that will move the female target audience to buying closure.” The success of one of their collaborations was helping Toyota sell a car during an ‘On the Road’ episode in New Orleans for the Atlanta Falcons/New Orleans Saints NFL game. Jersey Girl Sports was recognized by The Little Pink Book as the fastest growing website and lifestyle brand for female sports fans where women connect through blogs, events and video segments. The site receives more than 500,000 monthly impressions via FaceBook alone and has seen over 300-plus percent growth month-to-month since January 2010. They also recently appeared in TV and radio media such as ABC, 11 Alive’s “Sports Extra”, Charleston Sports Radio and “SportsTalk” So, who is a jersey girl? According to www.JerseyGirlSports.com, Jer∙sey Girl: [jur-zee gurl] n. --A woman who likes sports; a woman who embraces sports as a part of her lifestyle; The successful woman at the end of the bar who enjoys sports as much as any man, just with better shoes. Jersey Girl Sports is available to provide sports media content, for speaking engagements and special on-air broadcasting opportunities. All media inquiries or requests for interviews should be directed to Tamika Morrison at 404.593.0607, or email at publicity@tmorrisonpr.com. Jersey Girl Sports Founded in 2009, Jersey Girl Sports (www.jerseygirlsports.com) # # # Founded in 2009, Jersey Girl Sports (www.jerseygirlsports.com) End
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