Rooibee Red Tea Announces Strategic Growth

Rooibee Red Tea to exhibit at NASFT Fancy Food Show in Washington, DC, July 10-12, 2011 (Booth 1527)
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July 7, 2011 - PRLog -- Rooibee Red Tea, The Organic Tea of Choice, today announced that it has issued the first tranche of a $1 Million Series A preferred stock. This investment will fuel the strategic and regional growth of the company.

“With this investment we are able to attract experienced talent to help us grow this company,” said Heather Howell, company CTeaO (Chief Tea Officer). Rooibee Red Tea announces the new appointments of Paul Tuell as Director of Sales and Marketing, and Barbara Smith as Controller.

In June, Rooibee Red Tea Watermelon Mint won First Place in the 2011 North American Tea Championship Ready-to-Drink-Flavored/Sweetened category after receiving a “Hit” by scoring a 93 from Phil Lempert Supermarket Guru in March. The popularity of all seven flavors, and the availability of the new 4-packs have led to increased sales and distribution east of the Mississippi River, including a regional Kroger launch scheduled for August.

Rooibee Red Tea will be exhibiting for the first time at the NASFT Fancy Food Show in Washington, DC, July 10-12, 2011 (Booth 1527). Rooibee Red Tea will also present a special shelf display in the What's New What's Hot Natural/Organic section (Shelf #11d).

Rooibee Red Tea is made from Rooibos tea, also known as red tea, bush tea and redbush tea, and is one of the hottest trends in the ready-to-drink tea industry. Naturally caffeine free, and known for its cool, sweet, refreshing flavor, Rooibos tea contains powerful antioxidant properties. Rooibee Red Tea has become popular with tea lovers of all ages, especially families looking for healthy beverages. It is a terrific non alcoholic beverage for celebrations and summer picnics.

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All Rooibee Red Tea products are USDA certified organic and flavors include Cranberry Pomegranate, Watermelon Mint, Unsweetened, Sweetened, Peach, Honey Lemon and Vanilla Chai. Rooibee Red Teas are sold in single serve bottles and 4-packs. For more information, visit Follow the company’s success on Facebook and Twitter.

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Headquartered in Louisville, Kentucky, Rooibee Red Tea manufactures and produces a line of bottled tea products that are naturally sweet, high in antioxidants, caffeine free and gluten free.
Source:Heather Howell, CTeaO
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