Westchester Public Relations Firm Emphasizes Klout as Online Benchmark

July 7, 2011 - PRLog -- Cut-It-Out Communications, Inc., a full-service Westchester public relations agency specializing in the incorporation of online activities in traditional campaigns, today announced it is focusing on Klout (klout.com) as an online benchmark for both internal business development and client publicity. Klout measures individuals’ online influence on a scale of 1 to 100 by monitoring the number and nature of their interactions on Twitter, Facebook and LinkedIn.  

Cut-It-Out Communications, a leader in online PR for the Westchester community, currently publishes a monthly marketing and public relations column in the Westchester and Fairfield County Business Journals, and ranks number one on Google for the geo-targeted keyword, “Westchester County public relations.” It recommends emphasis on Klout scores because they measure engagement in addition to just the number of followers, friends or connections.

Willy Gissen, President of Cut-It-Out Communications, said, “Klout is great because it takes into account retweets, mentions and comments, thus creating a true measure of online influence. In addition, its scoring is accurate, precise and responsive to daily changes in user behavior, making it both a valuable barometer and just plain interactive fun. Social media professionals will ask each other about their Klout scores in the same way others might ask what you do for a living.”

Klout categorizes users with titles such as specialist, explorer, celebrity and, for its highest-ranked individuals, “thought leader.” It also lists specific topics where it finds you influential and breaks down your overall score into components labeled network influence, amplification probability and true reach.  

Cut-It-Out Communications currently holds a Klout score of 47 and is exploring various other programs to facilitate social media interactions. In addition to Klout, Mr. Gissen recommended Hootsuite, Socialoomph and a new program, Sprout Social.

For more information, email info@cutitoutcommunications.com, visit http://www.cioediting.com or call 914-723-7212. You may also visit the Cut-It-Out Communications blog at http://www.cioediting.com/wordpress and read instructional articles about public relations at http://www.cioediting.com/media_content_provision.asp.

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Founded in 2003, Cut-It-Out Communications focuses on the incorporation of online activities into traditional public relations programs, primarily for business-to-business clients.