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Follow on Google News | Going local? Tweak your SEO!Local search engine optimisation can be a real boon for a small business.
By: AIM internet Local SEO is not mainstream SEO. Its aims are slightly different, as are its target audiences. The usual SEO strategies must be changed accordingly. Here are some tweaks: *Attention to detail. The success of a local site rests on a hundred tiny details, such as the quality of a single consumer review or presence in the right local listings. Start thinking micro if you want your local site to win out. *Landing page optimisation. Real-world addresses are important in local search engine optimisation. They’re almost at the level of keywords. In regular SEO you would optimise a landing page for the keyword and your conversion funnel. In local SEO, adding your contact details to a landing page reassures site users and Google they’re on the right page. *Competitor scrutiny. Local search is a small world, which means your competitors are much closer. If a competitor closes down, make sure their place page and directory listings are cleared to make way for you. While it’s possible to include some local SEO in a regular search engine optimisation plan, it’s important to recognise when a site requires specific local SEO tactics. http://aim-internet.com/ Article sourced from: http://www.stuckon.co.uk/ # # # Aim Internet are an Website Design company based in Birmingham, West Midlands providing website design, emarketing, and ecommerce. End
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