Yeomans Outdoor Leisure stores reach a new ‘Peak’

National outdoor retailer, Yeomans Outdoor Leisure, is delighted to announce the launch of Peak Pursuits’ new Adventure Gift Card which will be available in 74 participating Yeomans stores from July 2011.
By: Sharon Challinor
July 7, 2011 - PRLog -- Peak Pursuits believe that everyone should be able to access a fun and memorable outdoor experience - with this aim they have been delivering outdoor activities to the leisure industry, corporate groups, schools and youth associations, including the Duke of Edinburgh award scheme and other outdoor qualification markets for over 11 years.
The new gift card and the partnership with Yeomans brings their unique and exciting activity products to a whole new audience. The gift card can be purchased at the till point in Yeoman’s stores, valid for 12 months, they can be redeemed against any activities, courses or products on the Peak Pursuits website, The Adventure Gift Card opens the door to some amazing memories and outstanding locations. Excitement and exhilaration come as standard with Peak Pursuits’ healthy, fun activities which include abseiling, climbing, canoeing, mountain biking and much more. Activities can be shared with family and friends.
Stuart Greenwood, CEO at Yeomans Outdoor Leisure, commented, “Peak Pursuits and Yeomans are organisations which share a passion for the outdoors and encouraging people to enjoy the benefits of an outdoors experience - the partnership is a natural fit. We are very proud to be the first retailer to sell the Peak Pursuits Adventure Gift Card."
The partnership recognises a shared customer base and embraces the opportunity to provide an outstanding outdoor adventure product to Yeomans’ loyal customers. Yeomans and Peak Pursuits also share strong links to Visit Peak District as corporate partners.
Paul Ball, Managing Director at Peak Pursuits commented, “We are delighted by this arrangement with Yeomans Outdoor Leisure and see this partnership as a great way of encouraging more people to get active in the Peak District and experience the benefits of outdoor pursuits in beautiful locations.
Further details on the Adventure Gift Card and the full scope of activities available from Peak Pursuits are available on their website.
Further information is available at or contact
Don Fryer - office hours 01772 888 331, e-mail
Photography provided:  Adventure Gift Card      
Ref: YEO/PeakPursuits/01.07.11   
Date:    01.07.11
Note to Editors
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